3×1 Denim Taps Into Coachella and Customization With Cartoon Patches

March 30, 2016 - fall Denim

PATCHED UP: For style-conscious women, watchful 3 to 6 weeks for a tradition span of jeans done by 3×1 can seem like eons. So Scott Morrison, a New York-based denim brand’s founder, concocted a discerning fix. Starting a initial week of April, he’s offered sets of cartoonlike rags that can assistance a jean coupler mount out from a crowd.

Retailing for $30 during 3×1’s flagship in New York’s SoHo neighborhood, on a Web site and in some 20 retailers including Shopbop.com, a rags provoke a elaborate tapestry design that will accoutre a jackets and jeans from a company’s stirring tumble collection. It’s also a approach to get into a slit for festival season, that kicks off Apr 15 with a Coachella Valley Music and Arts Festival.

“We wanted to do something a small some-more fun and a small some-more instant,” Morrison pronounced during a rooftop grill in West Hollywood, Calif., where an early open drizzle didn’t deter guest from picking their favorite rags on Tuesday afternoon.

Falling into tongue-in-cheek categories such as stone ‘n’ roll, Japanese anime and lovable kitsch, a Made-in-USA rags take a form of heavy-metal beelzebub fingers, a Harajuku lady jumping in a air, French fries and other bright, quirky graphics. There’s also an appliqué imitative a can of whoop ass. “That’s a tough lady patch, if we will,” he said.

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