A Thrift Shop Looking For A Comeup: Goodwill Goes High-End

November 8, 2015 - fall Denim

Goodwill is experimenting with boutique-style stores, like this one in southern California, to tempt younger shoppers to a brand.i

Goodwill is experimenting with boutique-style stores, like this one in southern California, to tempt younger shoppers to a brand.

Gloria Hillard/NPR


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Gloria Hillard/NPR

Goodwill is experimenting with boutique-style stores, like this one in southern California, to tempt younger shoppers to a brand.

Goodwill is experimenting with boutique-style stores, like this one in southern California, to tempt younger shoppers to a brand.

Gloria Hillard/NPR

Like many smart boutiques, there is a clear minimalist flair. Soft sweaters rest on antique tables and a hardwood floors gleam.

But this boutique in Huntington Beach, Calif., is owned by a name some-more good famous for value sport than couture shopping: Goodwill.

“Look during some of these good dresses here. We have Development, that is a good brand, we have Lee — these are ones kind of some-more famous in a conform attention than on a street,” says Eric Smissen, a store’s visible specialist.

He glides past nurse folded spare jeans and engineer handbags to a tiny shelve of dresses, mostly black.

“Word is removing out, so we consider that a some-more normal shopper is still here, yet we’re saying a lot some-more new faces,” Smissen says.

He says that’s a thought behind a Goodwill boutiques — to move in new customers, generally younger shoppers who have fueled a recognition of resale stores like Crossroads Trading Company.

“We have Joe’s Jeans. We have Paige denim. All those jeans run upwards to $150 and for a pair. And they’re about $8 to $14.99,” Smissen says.

Return enthusiast Francesca Saint Cyr’s hopping transport is full. She says a Goodwill Boutique here in Orange County is a good choice to sequence stores and mall shopping.

“What would we theory this Calvin Klein to be? we haven’t even looked during a cost yet, yet we know I’m going to be excited. Now I’m going to check out that Gucci bag over there,” she says.

The sell that ends adult in a boutique stores is curated by those who have a perceptive eye for renouned and engineer labels.

“Well, we have this pleasing Coach bag, this navy blue Coach bag with some coronet accents. And then, let’s see, some wardrobe here, we have this unequivocally good Michael Kors trench,” Smissen says, rummaging by a vast card box of recently donated items.

Also selling this afternoon is Sandy Slate. She’s been a longtime normal store customer.

“I adore it. Looks great. The categorical thing: it’s clean. It’s purify and orderly,” Slate says.

Goodwill Industries has some-more than 3,000 stores opposite a country, yet usually 60 tumble into a boutique category.

Frank Talarico, boss and CEO of Goodwill Orange County, says a new stores have been really successful. And he says even yet a ambiance is some-more Abercrombie than preservation store, shoppers and donors should know a strange goal is still intact.

“They can always rest assured, that a Goodwill, for instance — and this is a genuine and audited series — is going to take some-more than 92 cents of each dollar that we raise, regardless of what kind of store we lift it in, and put it right behind into programs that offer people with barriers to employment,” Talarico says.

The normal store — where domicile products and framed prints share building space with wardrobe — still represents 90 percent of Goodwill’s sell business. The non-profit takes in some-more than $5 billion in annual revenue.

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