February 16, 2018 - fall Denim
The Baja East boys are, to put it in their parlance, thriving. Sure, we competence have listened rumors of multiplication following John Targon’s appointment during Marc Jacobs, though during a preview of their Fall collection, Targon and Scott Studenberg were all smiles. Their new collection is value smiling about, too. Not usually have they got their haute-stoner cultured behind on lane after a integrate of anniversary falters, though they’ve also reached new agreements with their manufacturers to revoke costs. That’s a win for their branding and a win for their customers.
So let’s speak about a pieces their business will love. Targon and Studenberg were on a pseudo-’70s focussed this time, introducing some Deadhead tie-dyes and brassy, golden colorations into their already pastel and friendly oeuvre. The twin also done about one zillion impossibly sincere references to removing high, from a Mastercard trademark that review “Puff Puff Pass” with a cardholder’s name as Mr. Budd Clouds, to a sweatshirt printed with an picture of Studenberg’s dog simulating smoking a joint. While people brawl over either this is in bad ambience or not, Baja East are holding a increase from these tongue-in-cheek graphics true to a bank.
An component we can’t disagree opposite is a brand’s loyalty to creation impossibly easy unisex pieces. Fall’s silhouettes were even roomier and cozier than before, solely for a tiny widen denim LBD. Their velvet suiting, chambray tunics, and cashmere lane pants all had a genderless appeal, being a kind of things we competence see an It lady wearing to squeeze a latte in stilettos or a dude wearing twisted adult in initial class. What Baja East are unequivocally selling, some-more than cashmere cardigans or humorous trademark tees, is a thought that free loungewear can indeed be fun. They do it well.