Calvin Klein’s Brands Get a Raf Simons Treatment
April 9, 2018 - fall Denim
The Hollywood-loved engineer puts his stamp on a Calvin Klein Eyewear, Underwear and Jeans lines.
Ever given Raf Simons took a helm as arch artistic officer during Calvin Klein in late 2016, he has revived a tag with his possess particular take on Americana. According to PVH’s 2017 gain report, out a integrate weeks ago, a sepulchral success of Calvin Klein (up 23 percent in a fourth quarter, compared to 2016) and Tommy Hilfiger are moving PVH to larger fortune.
Now Simons is environment his sights on a company’s protected merchandise. Today Calvin Klein Inc. and Marchon Eyewear Inc. announced that Simons has taken over pattern of a newly rebranded Calvin Klein 205W39NYC, Calvin Klein and Calvin Klein Jeans men’s and women’s sunglasses and medication eyewear to align with new restructuring of a attire and accessories collections.
This outlines a initial time that Calvin Klein 205W39NYC will offer visual eyewear “designed to element Simons’ new towering ready-to-wear and accessories collections,” according to a code statement. The 205W39NYC sunglasses and visual frames ($425 to $525) are crafted in Italy and Japan from titanium and striated acetate with leather, brushed steel and striped or color-blocked accents and have a new signature “fly-away” bridge. The Calvin Klein line of object and visual styles ($139 to $260) will embody neat styles in light-weight titanium and forged clear acetate, while Calvin Klein Jeans eyewear ($99 to $239) facilities denim-inspired sum and patterns. All 3 collections are accessible during Calvin Klein stores, calvinklein.com and other name sell outlets.
In other code news, Calvin Klein showed a preview of a tumble 2018 denim and underwear collections to press in Los Angeles today. While Simons updated a trademark for all code lines in 2017, these are a initial blurb collections that uncover Simons’ finish artistic imprint.
In a brew are a plug line of tees and hoodies flashy with Andy Warhol’s art, partial of a ongoing chartering agreement between Calvin Klein and a Andy Warhol Foundation that was initial denounced in a open 2018 runway collection shown during New York Fashion Week in Sep 2017. These some-more affordable cocktail art pieces will strike stores in June. The Calvin Klein Jeans collection for tumble 2018 also includes color-block denim shirts, jackets and jeans, floral maxi dresses, and colourful turtlenecks and accessories — some with Western aptitude — due to land in stores and online in July.
A post common by CALVIN KLEIN (@calvinklein) on Apr 7, 2018 during 7:08am PDT
Isabelle Huppert and Millie Bobby Brown (who stars in a latest Calvin Klein Jeans “Our Family” debate with Paris Jackson) have both recently donned a brand’s sunglasses and we design to see Calvin Klein’s trademark underwear and denim on some-more famous faces in a crowds at Coachella this weekend.
A post common by Millie Bobby Brown (@milliebobbybrown) on Jul 3, 2017 during 10:41am PDT