Care Label Sets Milan Store
March 1, 2015 - fall Denim
TAKING CARE: Care Label, a denim code launched in 2007 by Leopoldo Durante and Enrico Gallo in partnership with Lapo Elkann, non-stop a initial flagship Friday in Milan, tucked in a still yard on Corso Venezia that is also a plcae of Italia Independent Group’s new headquarters.
Steps divided from all a smart eyewear, racks of women’s and men’s denim line a walls in a minimalist, mostly black-and-white décor with touches of Canadian Birchwood, leather and copper, a latter suggestive of a buttons and rivets on jeans. Stretches of fabric were also on arrangement for clients meddlesome in tradition orders.
“The infancy of a materials we use are done generally for a brand, and they’re all totally done in Italy,” with a difference of a name few fabrics from Japan, remarkable Durante, who is artistic director.
The tumble women’s lineup, that depends an estimated 70 to 80 pieces – mostly denim trousers, with a preference of shirts and T-shirts churned in – follows a same low-key-but-high-quality code truth of a men’s collection. Care Label tapped denim pattern maestro Augusto Romano for a occasion.
Care Label jeans underline special labels on a behind pockets that blur with wear, negligence divulgence a code name underneath.
Durante also highlighted dual pieces from a plug collection with Italia Independent: a cigar 138 indication in a “I-I Blue Line” and “I-I Black Line” variations.
Care Label ubiquitous manager Enrico Gallo pronounced a brand’s placement network is fast expanding, with 250 sales points in Italy and another 250 via Europe. Some sixty percent of turnover stems from exports. Japan is a pivotal market, and final year Care Label teamed adult with Tomoki Sukezane, a renouned stylist there, for a capsule. Other vital regions outward Italy embody Germany, Austria, Switzerland, Benelux and Scandinavia.
Next on a agenda: a U.S., where Gallo pronounced a code is seeking a right placement partner. While during benefaction 80 percent of Care Label’s garments are for men, Gallo pronounced “in existence we design extensive expansion to come from a women’s” segment.”
“We’d like to get to a 50-50 separate between men’s and women’s wear,” he said.