Cody Simpson, Bella Hadid and More Star in Denim & Supply’s Fall Campaign …
July 8, 2015 - fall Denim
It’s been months since model it-girl Hailey Baldwin and rising singer-songwriter Tinashe teased they were operative on something with Denim Supply — and that Cody Simpson and Bella Hadid were also somehow involved. Now, we finally know just what that top-secret plan is: A strain video for a brand’s tumble 2015 campaign. And PEOPLE has a disdainful initial look!
A new tumble debate image. Courtesy of Denim Supply Ralph Lauren
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Ralph Lauren’s decidedly edgier line has a history of tapping young, up-and-coming musicians. For a past dual fall campaigns, a code collaborated with Avicii on a series of strain videos, including a Swedish DJ’s strike singular “Wake Me Up.” So it should come as no warn that the conform giant planned a big number for a buzzy new headliners: A reconstitute of a iconic 1970s strain “Express Yourself”, that they filmed in N.Y.C.’s mythological Electric Lady Studios. (Jimi Hendrix, The Rolling Stones and Patti Smith have all recorded there.)
“Being means to play guitar during Electric Lady, it was only so sick,” says Simpson. “I’m a crazy Hendrix fan, so being there was rad for me.”
Adds Tinashe, who’s going on debate with Nicki Minaj after this year: “The set was unequivocally fun. We had a dance break…I don’t even know what to call it…a satire form thing that we were filming, and it only brought out all of a moves.” (For a record, Simpson swears he mostly “just stood there with [his] guitar and was chilling” during a dance party.)
Bella Hadid during a shoot. Courtesy of Denim Supply Ralph Lauren
As for BFFs Baldwin and Hadid’s impasse in a collab? The dual star as — what else? — models for a brand’s country wares, that embody a military-inspired jumpsuit, imperishable plaids, spacious floral dresses and a whole lot of floppy hats.
“I desired how laid-back all of a pieces were,” says Hadid. “I would honestly wear each demeanour out on a street, everyday! we desired a jeans, prolonged dresses and tees they styled us in. we attempted to take home many of it.”
Now, for those of we who keep lane of Young Hollywood’s regretful affairs, we competence be wondering: Wouldn’t operative with your comparison sister’s ex-boyfriend be pretty awkward? (For those not adult to speed, Simpson antiquated Hadid’s comparison sister, Gigi — model-of-the-moment and important Taylor Swift patrol member — for scarcely two years. The pair confirmed their breakup in May.) But Simpson insists there’s no bad blood between him and Bella.
“It was interesting. we never suspicion I’d do displaying with my ex-girlfriend’s sister, which is strange,” Simpson says. “But she’s a super-rad lady and a cold friend, so it was cool.”
Hailey Baldwin on set. Courtesy of Denim Supply Ralph Lauren
Anywho, enough articulate about a video. We’ll let we dive into it. Go ahead, and try not to crack along.
Watch it? Good. Didn’t we tell you bandana neckties are a thing?
For some-more outtakes from a campaign, check out this week’s emanate of PEOPLE — on newsstands Friday — and follow @DenimAndSupplyRL on Instagram.
What do we consider about Denim Supply’s new campaign? Surprised to see Simpson and Hadid operative together? Share your thoughts in a comments.