Denim Harness, Anyone? 3×1 Branches Out for Fall

April 11, 2015 - fall Denim

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3×1 is in a expansion mode—in each clarity of a word. A Southampton outpost for a cultishly precious denim code will crawl this summer, and only final week it non-stop a men’s shop-in-shop during Le Bon Marché. (A women’s reflection debuted final year.) It also has digs in Lane Crawford. But over gaining new belligerent where sell is concerned, 3×1 is doubling down a ready-to-wear efforts for Fall ’15. For those reduction familiar in owner Scott Morrison’s CV, he’s a oldster of iconic ’90s denim tag Mudd, founded Paper Denim Cloth on a eve of a millennium, and after Earnest Sewn. In short, he’s a bona fide colonize in a universe of engineer denim. Why banish that kind of savvy to his customer’s reduce half? “We’re anticipating that she’s a flattering general girl,” says Morrison. “There’s really a bit of a New York focus, though there’s a spin of sophistication entrance into a emporium that we wanted to celebrate, one that was a bit opposite than maybe your L.A. denim stores.”

Sophisticated, though not lacking in sex appeal. This deteriorate Morrison and co. entrance a bondage-tinged dim denim strap that would be outstanding over a frail white shirt, though takes on a somewhat some-more Newton-esque atmosphere ragged solo. They’ve also zeroed in on new seasons’ plenitude of tuft-like fraying and incited out boxy sapphire tees edged in a things regulating high-tech techniques. “Typically you’re perplexing to grasp vintage-looking effects with a laser,” offers Morrison, “much in a approach we do with hand-sanding.” But a 3×1 organisation is regulating them to emanate cool-girl pieces like those aforementioned tops. It’s another sign of how Morrison is regulating his expertise to pierce a denim biz along—and leaves one penetrating to see what he’ll spin out in a months to come.

Click here for all a stories from’s Spring 2015 Denim Report.

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