Detroit Denim sews adult bearing during automobile show

January 18, 2018 - fall Denim

Ford customized a outpost for Detroit Denim final tumble when a 7-year-old mantle association indispensable assistance compelling a line of jeans and women’s handbags during a Denim Days trade uncover in New York City, pronounced Eric Yelsma, owners of Detroit Denim.

“It kind of helped make a whole thing happen,” Yelsma said.

After a Oct trade show, Yelsma pronounced employees during Ford asked if they could uncover a outpost during a North American International Auto Show, that opens to a open Saturday during Cobo Center.

The Dearborn-based automaker’s Transit Connect arrangement during a automobile uncover includes a pointer explaining a story of how Yelsma incited his adore for sewing into creation hand-stitched men’s jeans.

“They wanted to know if they could tell that story during a automobile show,” Yelsma said. “And we was like, ‘Of course, we would be delighted.'”

Detroit Denim manufactures and sells a several lines of men’s and women’s denim jeans during a trickery in a city’s Rivertown room district. The men’s jeans sell for $250 every on Detroit Denim’s website.

The association gained some inhabitant bearing final year when Yelsema and his business partner Brenna Lane were featured on a CNBC business turnaround show “The Profit.”

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