Ex-Victoria’s Secret Angel is new face of Express campaign

July 14, 2015 - fall Denim

AP print shows Karlie Kloss during a gift eventuality in early July.

Columbus-based conform tradesman Express has a informed face starring in a tumble denim
collection advertising.

Karlie Kloss, a Victoria’s Secret Angel from 2013 to 2015 and 16-time Vogue cover girl, will
pose in 3 denim styles – Girlfriend, Flare and Legging — in a retailer’s “Fit for You”
advertising debate photographed by Lachlan Bailey and styled by Claire Richardson.

Express has recently sealed several other celebrities as models and member for the
brand. Last year, indication and singer Kate Upton was named code ambassador, creation her a first
celebrity mouthpiece for a brand’s campaigns in a final decade. Months later, Golden State
Warriors indicate ensure Stephen Curry was named menswear code envoy for a chain.

Kloss was selected since she is “a complicated icon,” pronounced David Kornberg, Express CEO and president,
in a statement. “With her amicable media star standing and munificent efforts, Karlie inspires and
empowers immature women globally to feel assured and self-assured.”

Kloss has combined cookies with Momofuku Milk Bar to advantage FEED, designed sunglasses with Warby
Parker for Edible Schoolyard NYC and sponsors a mechanism coding scholarship.

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