Exclusive: Natasha Poly Stars in Frame Denim’s Fall Campaign

July 11, 2015 - fall Denim


As a decade, a ’70s has given conform some good innovations, from flared jeans to disco platforms to Bianca Jagger sauntering down a aisle in that oft-imitated white suit. It’s also a time duration when infrequent sauce came into a possess as a style. It creates sense, then, that Frame Denim cofounders Erik Torstensson and Jens Grede would hark behind to a initial epoch of jeans and tees for their Fall 2015 campaign. 

Starring Natasha Poly as a capricious chanteuse, a debate touches on a conform records of a era, putting a brand’s stretched Fall charity during a forefront of a images. “It’s an critical collection for us since it’s unequivocally a initial time we’ve stepped out from being a denim code and being a finish lifestyle code with a finish collection,” began Torstensson. “We wanted to uncover that we have range.” 

While a initial picture of Poly in a velvet blazer, tie-neck blouse, and jeans competence seem in line with Frame’s prior offerings, a residence has 17 other images of Poly it skeleton to share. It’s a satisfactory assumption, then, that a highs of a brand’s Fall collection—the practical jumpsuits, ethereal trenches, and stylish turtlenecks—will take core theatre in a arriving shots. In further to a imitation images, Frame Denim is also operative on a special media plan that is “a small bit of what we’re alluding to in a pictures,” as per Torstensson. Stay tuned for that, and locate a glance of a Fall campaign, above. 

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