Fab fit — mom jeans that agree | News OK
November 18, 2017 - fall Denim
Mom jeans have taken on a new definition during one of Oklahoma City’s newest boutique shops.
Evereve — that non-stop in a Classen Curve selling core recently — is ditching frumpy, unflattering denim for high-waisted jeans with a fanciful fit, pronounced store manager Jackie Hoppenjans.
“It’s some-more of a mid-rise, not ‘80s high-waisted,” Hoppenjans said. “And it’s graceful on everyone, that is critical to us since we offer moms from 21 to 65, so these are unequivocally versatile.”
The OKC store is a second Evereve in Oklahoma following Tulsa’s Utica Square plcae that non-stop final year.
The OKC plcae joins other conform boutiques like Lily Rain, Anthropologie and Francesca’s, that is now underneath construction dual doors down from Evereve.
Body-flattering tumble trends are highlighted opposite a new store as Evereve creates a introduction to OKC.
Five tumble trends
Hoppenjans pronounced jaunty wear is fizzling and 5 tumble conform trends are elevating wardrobes this season.
Florals — Big and tiny prints are cloaking blouses, pants, boots and valuables this season. Look for selected light or complicated designs to change adult your style.
Ruffles — Feminine touches are sprucing adult veteran and daytime looks. Be clever not to supplement too most volume to problem areas though don’t forget to take some risks.
Velvet — The soothing fabric is creation a quip bringing dark, abounding colors to any outfit. Pair a low maroon velvet kimono with some graceful denim to mix tumble trends.
High-waisted denim — Stick with a mid-rise, dim denim to agree any figure and costume those infrequently heavy tummies. Cropped tops — Not to be confused with stand tops. Tops are removing shorter adding length to your legs and emphasizing a healthy waist, mostly a smallest partial of a woman.
“I unequivocally adore a high-waisted trend right now,” pronounced Sarah McCombs, a mom blogger from Edmond. “It’s so graceful and it allows we to take a small some-more risk adult top.”
“The stylist here pushed me to try something new and we unequivocally adore it,” McCombs said, displaying a span of black, high-waisted jeans and a white button-up blouse with a pompous sleeve and vast scatter whipping from a waist.
All of a season’s trends can be translated to any woman, Hoppenjans said, it’s only a matter of meaningful how to exercise them.
Behind a boutique
Evereve was launched in 2004 by a mom in Minnesota directed during bringing smart conform with a concentration on fit to area mothers. Last year, a code non-stop a initial stores in a south, including Oklahoma and Texas, pronounced Regional Director Denise Vedder. Now, there are some-more than 80 locations nationwide.
Stores offer a operation of wardrobe from Evereve’s private labels to obvious labels like Free People, Sanctuary and 7 for All Mankind. Prices operation from $48 blouses to $220 engineer jeans.
Vedder touts a brand’s mom-friendly garments and atmosphere, that includes kid-friendly play stations and staff who prioritize attribute building.
“We emanate an sourroundings in a boutiques,” Vedder said. “We wish mom to cosset herself while she’s here, while we assistance with a kids. We wish her to feel like she’s spending time with friends.”