FRAME Debuts Fall/Winter 2016 Ad Campaign; Brand Co-Founder Erik Torstensson Photographs Models

June 25, 2016 - fall Denim

Models Steffy Argelich and Julia Hafstrom in FRAME's new FW16 ad debate
(Photo : Erik Torstensson) Models Steffy Argelich and Julia Hafstrom in FRAME’s new FW16 ad debate

Los Angeles-based tag FRAME just rolled out a fall/winter 2016 womenswear ad debate — that highlights a denim brand’s venerable outerwear sweaters and shirts.

FRAME co-founder and photographed Erik Tortensson got behind a camera for a new images. Models Steffy Argelich and Julia Hafstro appear sporting leather skirts, velvet blazers, tailored outerwear and reliable denim from a brand’s fall/winrer 2016 ready-to-wear collection.

Click here to see additional images from FRAME’s FW16 ad campaign. 

Models Steffy Argelich and Julia Hafstrom in FRAME's new FW16 ad debate

Back in April, FRAME also launched an e-commerce site and also non-stop a first-ever store.

“Our idea with was to make a code calm as shoppable as possible,” Torstensson told WWD at a time. 

“Whether we are observation a homepage, a demeanour book or display a square of associated calm on a product page. We did not wish a code calm only to live in a possess silo,” he continued. “The site will underline a full collection. It will also underline a operation of calm including a men’s and women’s tumble and open campaigns any season, videos, a #GirlsinFrame plan and lots more. It also facilities a Denim Fit Guide as we wanted to have a executive plcae highlighting all of a opposite fits. We have been operative on a site for some time to safeguard a best probable knowledge for a clients and with a launch of a store on Melrose Place in Los Angeles it felt a right time to move it all together.”

FRAME’s store debuted in Los Angeles during 8467 Melrose Place, and a association skeleton to open a second U.S. emporium in New York this summer.

 #FRAMEstore #LA

A print posted by FRAME (@frame) on May 27, 2016 during 7:15am PDT


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