FRAME Debuts Fall/Winter 2016 Ad Campaign; Brand Co-Founder Erik Torstensson Photographs Models
June 25, 2016 - fall Denim
Los Angeles-based tag FRAME just rolled out a fall/winter 2016 womenswear ad debate — that highlights a denim brand’s venerable outerwear sweaters and shirts.
FRAME co-founder and photographed Erik Tortensson got behind a camera for a new images. Models Steffy Argelich and Julia Hafstro appear sporting leather skirts, velvet blazers, tailored outerwear and reliable denim from a brand’s fall/winrer 2016 ready-to-wear collection.
Click here to see additional images from FRAME’s FW16 ad campaign.
Back in April, FRAME also launched an e-commerce site and also non-stop a first-ever store.
“Our idea with Frame-Store.com was to make a code calm as shoppable as possible,” Torstensson told WWD at a time.
“Whether we are observation a homepage, a demeanour book or display a square of associated calm on a product page. We did not wish a code calm only to live in a possess silo,” he continued. “The site will underline a full collection. It will also underline a operation of calm including a men’s and women’s tumble and open campaigns any season, videos, a #GirlsinFrame plan and lots more. It also facilities a Denim Fit Guide as we wanted to have a executive plcae highlighting all of a opposite fits. We have been operative on a site for some time to safeguard a best probable knowledge for a clients and with a launch of a store on Melrose Place in Los Angeles it felt a right time to move it all together.”
FRAME’s store debuted in Los Angeles during 8467 Melrose Place, and a association skeleton to open a second U.S. emporium in New York this summer.
A print posted by FRAME (@frame) on May 27, 2016 during 7:15am PDT
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