Frankie B Luxury Denim Brand Relaunches As ‘Frankie’ Under New Owners

February 27, 2016 - fall Denim

Premium denim code Frankie B has usually relaunched underneath new co-owners Kevin Chen and Jeremy Weitz. The Los-Angeles formed tag is now called usually “Frankie” and offers a men’s line and has combined a concentration on ready-to-wear and sell stores.  

“We all know what Frankie B was,” Chen, a cofounder of Mek Denim, told WWD. “We’re not going to make a low-cut jean of what people expect.”

Weitz is a corporate lawyer. The two acquired a tag from Frankie B founders Daniella and Gilby Clarke behind in Jan 2015 for an undisclosed sum. 

“Not many people remember that Rag Bone started in men’s jeans,” Chen said. “Frankie is a same thing.”

Frankie’s rtw ranges in cost from $200 for a top, to $3,600 for an ivory women’s shearling coat. Additionally, denim prices tumble between $225 and $600.

The Frankie relaunch also includes a a organisation of designers. Chadwick Bell — who was a engineer of a prior relaunch of a code called “Frankie B Hollywood” 6 months ago — remains in a artistic group. 

“If we had one engineer work on a whole collection, it wouldn’t work,” Chen explained. “Not each engineer knows how to provide leather [and] how to rinse denim. If we had a rtw designer, they would usually know a women’s contemporary section.”

Chen told WWD that his five-year devise is to extend a Frankie’s sell strech to New York, Miami, Dallas, San Francisco and Las Vegas. The cofounder has knowledge owning sell stores that sole engineer labels — including Missoni, Giorgio Armani and Gianfranco Ferré — in Los Angeles and San Francisco in a Nineties. 

“I do my possess thing,” he said. “Building a code is a long-term investment. It’s not doing something cash-and-carry. Many, many brands have impatiently been unsuitable in what they do.

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