GUESS Partners With Cotton Incorporated’s Blue Jeans Go Green™ Program By Launching A Denim Recycling …
August 16, 2016 - fall Denim
“GUESS’ partnership with Cotton Incorporated’s Blue Jeans Go Green™ module is a illustration of what a code believes in, that is preserving a sourroundings and safeguarding a future,” says Victor Herrero, Chief Executive Officer of GUESS?, Inc. “GUESS’ Fall Denim Recycling Program will yield a business and a village with the resources to make a certain change. By bargain and prioritizing a amicable and environmental impacts, we will create a stronger code that will continue to be a worldwide leader, shaping the fashion industry.” – Victor Herrero
The association will foster a GUESS Denim Recycling Program with a Blue Jeans Go Green™ module to business and a village with messaging in storefront windows, in-store signage and events in partnership with People StyleWatch, email and mobile marketing, and amicable media posts that entice shoppers to assistance communities in need by simply recycling any square of GUESS or non-GUESS denim. GUESS is anxious to yield an rendezvous module opposite the United States and Canada that aligns with GUESS’ sustainability efforts that can be noticed in a initial sustainability news accessible here: www.guess.com/sustainability/home/.
“We know GUESS business adore their denim, and this expostulate will give them a possibility to recycle their aged jeans and find some new favorites,” says Andrea Samber, Co-Director of Strategic Alliances during Cotton Incorporated. “They will not usually be ancillary their favorite store, though also assisting a sourroundings and giving behind to their communities.” – Andrea Samber
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans association and has given successfully grown into a tellurian lifestyle brand. GUESS?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, shoes and other associated consumer products. GUESS? products are distributed by branded GUESS? stores as good as improved dialect and specialty stores around a world. As of April 30, 2016, a Company directly operated 840 sell stores in a Americas, Europe and Asia. The Company’s licensees and distributors operated 792 additional sell stores worldwide. As of April 30, 2016, a Company and a licensees and distributors operated in some-more than 95 countries worldwide. For some-more information about a company, greatfully revisit GUESS.com.
ABOUT COTTON INCORPORATED
Cotton Incorporated, saved by U.S. string producers and importers of string and string weave products, conducts worldwide investigate and graduation activities to boost a direct for and profitability of cotton. For some-more information about a Blue Jeans Go Green module and to learn how to get involved, greatfully revisit www.BlueJeansGoGreen.org.
To perspective a strange chronicle on PR Newswire, visit:http://www.prnewswire.com/news-releases/guess-partners-with-cotton-incorporateds-blue-jeans-go-green-program-by-launching-a-denim-recycling-campaign-this-fall-300314119.html
SOURCE GUESS?, Inc.