Is Jaden Smith quitting his day pursuit to turn a tolerable denim …
March 20, 2018 - fall Denim
Meet Jaden Smith, tolerable denim engineer extraordinaire.
The 19-year-old actor-turned-artist-turned-green romantic is collaborating with a Pharrell Williams-assisted denim line, G-Star Raw, on an wholly tolerable line of denim that will be expelled to retailers this fall.
“What [G-Star has] been doing with tolerable creation recently has been so inspiring, generally with a launch of their many tolerable jeans ever,” Smith told Teen Vogue in a statement. “They are during a forefront of denim sustainability, on tip of a denim game. It’s a same thing I’ve been perplexing to do with my Just Water initiative, to innovate in an attention where there is so most room for improvement.”
Few people might remember that in 2015, Smith and his father, actor Will Smith, co-founded an eco-friendly bottled H2O association called Just Water that creates wrapping from roughly wholly renewable resources, including “plastic” subsequent from sugarcane.
Given G Star’s eco-friendly roots – a association even launched a “Most Sustainable Jeans” collection in Feb – a partnership with a young, eco-conscious actor will continue a brand’s joining to expostulate sustainability.
The younger Smith told the Associated Press that his regard for a sourroundings began when he was out surfing during about age 10. He saw cosmetic H2O bottles floating in a sea beside him, and he was so dissapoint by it that he told his parents. After training about a Great Pacific Garbage Patch (those floating “islands” of rubbish and cosmetic debris) in school, he insisted that his family do something about it.
“Jaden is a creator, an artist and an impulse for a subsequent era who wish to have a certain impact on a universe around them,” G-Star Raw CMO Thecla Schaeffer pronounced in a statement. “He invariably pushes bounds in mixed fields, in music, design, and in sustainability. He inspires us to keep severe a conventions of tolerable creation in a denim attention and we are respected to have him as a partial of a G-Star Family.”
After articulate to Pharrell and G-Star, Smith says he satisfied there is an coercion and event to do something more.
“I trust this collab is a good step that brings us closer to where we wish to be,” he sad.
Check out Pharrel giving a sign of capitulation to his new protege.