J Brand and Isko Collaborate on Denim Bikinis in Above Deck Collection

May 2, 2016 - fall Denim

Wearing jeans to use yoga seems like a passé approach to exam how elastic denim can be. J Brand went one step further, slicing Isko’s Blue Skin fabric into a swim-inspired plug collection.

The Los Angeles-based reward denim code is charity a bralette, tank tip and bikini shorts with patch pockets in a collection dubbed Above Deck. Made of four-way widen denim cleared in an sable blue, a organisation is a preface to a high-definition widen jeans that J Brand will furnish with Isko’s fabric in a pre-fall and tumble collections after this year.

“We have wanted to use a high-def widen for jeans for some time now and we am blissful that Isko finally has one that looks and washes down like genuine denim,” pronounced Mary Bruno, who heads J Brand’s pattern department.

J Brand has had a long-running partnership with Turkey’s Isko. It was one of a initial to adopt a mill’s jeggings concept. With a blurring line between swimwear and sportswear, a association can exam a waters with new categories, generally to boost sales. Last month, a primogenitor company, Japan’s Fast Retailing, reported that J Brand fell brief of a aim “by stating an stretched handling loss” during a duration between Sep 2015 and Feb 2016.

Retailing from $98 to $118, a pieces will be accessible after this month on J Brand’s e-commerce site, Net-a-porter.com and Selfridges in London.

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