Jaden Smith Partners With G-Star Raw on Sustainable Denim Collection

March 19, 2018 - fall Denim

Jaden Smith during a G-Star Raw headquarters. Photo: G-Star Raw

Jaden Smith during a G-Star Raw headquarters. Photo: G-Star Raw

Following on a heels of a “Most Sustainable Denim Ever” release, G-Star Raw is scheming to launch some-more sustainable denim for Fall 2018, this time in partnership with Jaden Smith. The multi-hyphenate teen says he initial became meddlesome in a code since of Pharrell‘s impasse with it.

“I was initial brought into G-Star by Pharrell, someone who we honour and admire,” Smith pronounced in a statement. “What they have been doing with tolerable creation recently has been so inspiring… It’s a same thing I’ve been perplexing to do with my JUST Water initiative, to innovate in an attention where there is so most room for improvement. G-Star is a good place for me to collaborate, learn and make a certain impact on denim and fashion.”

Jaden Smith visiting a G-Star archives. Photo: G-Star Raw

Jaden Smith visiting a G-Star archives. Photo: G-Star Raw

Smith is, of course, no foreigner to a universe of fashion. At 19, he’s already seemed in ad campaigns for Louis Vuitton, done waves on a Met Gala red carpet, been a lead voice actor in a stylish anime-inspired animation “Neo Yokio” and been a cover star for magazines like Vogue Italia and Interview. And carrying co-founded JUST Water, an eco-friendly H2O bottle company, with his father Will Smith, Jaden already knows a thing or dual about environmental issues. It seems fitting, then, that Smith would get concerned with G-Star, that has been pulling a bounds of sustainability in denim for years.