Karlie Kloss’ Jeans Collection for Frame Launches Third Campaign
April 26, 2015 - fall Denim
Karlie Kloss’ partnership with Frame Denim, that began in May 2012, is rolling out a third ad debate on amicable media.
The collection started with a review over cooking with Frame co-founders Jens Grede and Erik Torstensson on Kloss’ hunt for a ideal span of jeans with a longer than customary inside-seam to fit her 6 foot-1-inch frame. Called ‘Forever Karlie,’ a plug launched with a longer spare jean and a flare, signaling a Seventies trend. Two conformation staples have been combined to a classics for pre-fall, including a beloved jean and short, “Le Petit Ami.” In these dual styles, Frame and Karlie set out to emanate a some-more loose demeanour with a roomier fit. Washes this deteriorate seem vintage; lighter and a small some-more distressed.
The sell cost operation of a Forever Karlie collection is $220 to $250.
The ad campaign, shot by Tortensson, will run on amicable media and Frame’s Web site. The tone picture will go live on Frame-Denim.com, @Frame_Denim Instagram and Frame Denim’s Facebook page on Monday.
According to Tortensson, a fire took place in a studio in Brooklyn. “It was Karlie and we removing together and carrying a fun day,” he said. He remarkable that a images will be “extremely limited,” and will run online and in amicable media, mostly for a sell partners and PR. He described a images “as not voluptuous in an objectifying way, though unequivocally strong.”
The collection is accessible during such stores as Barneys New York, Bergdorf Goodman, Jeffrey NY, Neiman Marcus, Saks Fifth Avenue, Nordstrom and Net-a-Porter. In fact, Tortensson was interviewed right before a personal coming by Kloss during Bergdorf’s on Friday afternoon. “I’m anticipating there will be a lot of high girls,” he said.
Frame distinguished a partnership with a celebration Friday night with a 22-year-old indication during a Empire Diner in New York, that was remade into “Karlie’s Diner.” They served Karlie shakes and Karlie French Fries, among other treats.