Less Sequins, More Denim: J.Crew Promises to Focus on ‘Heritage’ Items This Fall
August 29, 2015 - fall Denim
During a last few years, J. Crew’s caught copiousness of flak from loyal business who feel a sell and a prices have taken a spin toward a impractical, and that a association has gotten so held adult in a styling, a place in a conform canon, and pleasing the hoards of Jenna Lyons wannabes that it completely lost steer of a initial practical vision.
The brand’s clearly profitable courtesy to these gripes, and—via a discussion call—CEO Mickey Drexler has vowed that a association skeleton to compensate some-more courtesy to its “heritage items” like ballet flats, blazers, cardigans, cashmere and denim. “Entering fall, we feel good about a assortments in stores and online, that simulate some-more importance on a pivotal product categories that a business adore J. Crew for,” he said, according to Women’s Wear Daily.
Mind you, this isn’t a initial time Drexler’s affianced that shoppers will see a pared-down J.Crew. In 2013, he agreed with disgruntled consumers and pronounced that a tag had ”strayed too distant from a classics” and were—in all their mixed-print-and-sequin glory—possibly too overstyled, though urged consumers to be patient, as future collections would be inching a approach behind toward a brand’s basics.
As for a present, Drexler did acknowledge a association will start putting less importance on a higher-priced J. Crew Collection, that is basically a car to showcase Lyons’ specific vision. However, interjection to equipment like $1,900 detailed sweaters and a $2,500 winter coats made from tweed “sourced from a French indent famous for their novel, high-end woven fabrics,” shoppers were reduction than enthused.
That said, he also stressed that the changes are a “calibration of product, not a change in direction” so it’s protected to assume a brand’s core cultured won’t change too much, though will only scale behind a more-is-more mentality.