Louis Vuitton X Supreme pop-up emporium opens currently in downtown LA

July 3, 2017 - fall Denim

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One of a many rarely expected code mash-ups of a year, a partnership between French oppulance tag Louis Vuitton and New York-based streetwear code Supreme, won’t strictly launch for another few weeks, yet some pieces from a plug collection are accessible starting currently during 8 pop-up shops around a globe, including one in downtown Los Angeles.

The pre-launch pop-up, located during 833 E. 3rd St. in a downtown Arts District (just nearby a Shinola and 3.1 Phillip Lim stores), is scheduled to open for business during 8 a.m. today, according to a Louis Vuitton representative. But over that, sum such as how many of a plug collection will be enclosed in a pre-launch pull or when a pop-up will “pop down” are in brief supply.

That’s flattering many customary handling procession for a 23-year-old skate-inspired Supreme label, which, by gripping product recover sum underneath wraps, has managed to spin limited-edition product drops into bone-fide sell feeding frenzies that customarily beget blocks-long lines in front of a boutiques (including a label’s Fairfax Boulevard store) of eager intensity customers.

Helping stoke that direct is a low dais of luminary fans including Kylie Jenner, Drake, Kanye West, Pharrell Williams, Lady Gaga and Rihanna (with a final dual also appearing in ad campaigns for a brand).

Pieces from Louis Vuitton's plug collection with Supreme seem on a Paris runway in January.
Pieces from Louis Vuitton’s plug collection with Supreme seem on a Paris runway in January. (Louis Vuitton)

The partnership itself isn’t a secret, though. Pieces from a plug collection came down a Paris runway in Jan as partial of Louis Vuitton’s luxury-American-sportswear-themed fall/winter 2017 men’s runway show. And, formed on a runway images, conform reports and amicable media postings entrance out of a show, a collection of co-branded sell covers ready-to-wear, leather goods, tiny leather goods, sneakers and accessories categories.

An allover settlement that melds Supreme’s box trademark with a Louis Vuitton monogram and quatrefoil pattern seemed on washed-down Japanese denim jacquard shirts (including one in a baseball-jersey silhouette) and bandannas on a runway. Photos posted to Supreme’s Instagram comment a same day suggested a pattern also cropped adult on a red-and-white leather coupler and accented a sides of a radiant white span of Louis Vuitton sneakers.


Accessories enclosed iPhone cases and bottle-opener-shaped keychains, and a low dais of leather products enclosed tag cases, portfolios, wallets, fanny packs and duffel bags in Louis Vuitton’s textured Epi leather, a many eye-catching of that were rendered in Supreme’s informed white-on-red box trademark tone combination.

At initial blush, a partnership competence seem like an peculiar one, generally since Supreme, that has a roots in New York movement enlightenment (founder James Jebbia non-stop his store on Lafayette Street in 1994), has a prolonged story of appropriating a logos and egghead skill of others, including that of Louis Vuitton, that felt compelled to send a cease-and-desist minute to Supreme behind in 2000 when a latter started creation LV-logoed skateboard decks. (On a side note, a red-and-white colors and Futura Bold Oblique typeface of Supreme’s trademark was creatively cribbed from a work of unpractical artist Barbara Kruger.)

But, in a meta way, this try indeed feels like a judicious endgame — a collaborative ouroboros, if we will, where a oppulance tag swallows a possess tail by partnering with a streetwear code whose recognition is due, in vast part, to co-opting a work of oppulance labels.


L.A.’s Arts District space is one of only dual Louis Vuitton X Supreme pop-ups opening in a U.S. today, according to a Louis Vuitton representative. (The other is in Miami.) These West Coast/East Coast pop-ups join proxy pre-launch boutiques in Sydney, Australia; Tokyo; Seoul; Beijing; London; and Paris. The plug collection strictly launches in name Louis Vuitton boutiques worldwide in mid-July along with a rest of a fall/winter 2017 men’s collection.

Louis Vuitton in partnership with Supreme Pop-Up, 833 E. 3rd St., Los Angeles. Hours are 8 a.m. to 6 p.m. today; 10 a.m. to 6 p.m. Saturday; and noon to 5 p.m. Sunday. After a initial weekend, a pop-up emporium will be open from 11 a.m. to 6 p.m. Monday by Thursday. Additional information accessible during louisvuitton.com.


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