Lucky Brand and Ornamental Conifer’s Collaboration: Denim, Leather and Moto
May 5, 2016 - fall Denim
Lucky Brand is racing into a area of high-end collaborations with British artist Ornamental Conifer.
For a Los Angeles-based company’s tumble collection, a artist also famous as Nicolai Sclater is hand-painting bandanas, T-shirts, and leather and denim jackets in splendid colors and his signature hand-lettering style. The equipment are firm to strike adult a review with their lightning bolts, New York and Los Angeles area codes and other imagery that pays reverence to Lucky’s moto heritage.
The tie-up is Conifer’s latest plan in a conform industry. Once lifted by hippies, kicked out of propagandize during 15 and worked as a mechanic, Conifer has worked with brands such as Nixon and Alpinestars.
Lucky is also creation moves to expand into a lifestyle business. In contrariety to a rebel feel of Conifer’s creations, it enclosed a men’s grave fit in a tumble lineup for a initial time.
With this collaboration, Conifer took a hands-on approach. According to Lucky’s arch artistic officer Kin Ying Lee, he legalised a denim to name a fabric that would collect adult his paint a best. Whereas a bandanas and T-shirts sell for about $50, a jackets operation between $1,000 and $2,000. In comparison, an festooned jean coupler from a company’s reward sub-brand Lucky Legend goes for $148.
“It elevates a code and brings aberration and personality,” pronounced Lucky Brand authority and arch executive officer Carlos Alberini. “That is value pursuing.”