Made for and by Californians: Venice boutique facilities vintage, worn-in …
November 18, 2015 - fall Denim
VENICE, Calif. – There’s some-more to Current/Elliott than only beloved jeans.
That’s transparent when we step inside a L.A. label’s initial boutique, now open on Abbot Kinney Boulevard in Venice.
The 1,500-square-foot space is a beachy oasis with a marble core table, white ash floors and comfortable coronet fixtures. Leather rope chairs, potted cactus plants and an aged record actor spinning Fleetwood Mac tunes set a stage for Current/Elliott’s worn-in universe.
On a racks are women’s fringed suede trucker jackets, camo-patterned cardigan sweaters, plaid flannel tie-front shirt dresses, hand-drawn “Laurel Canyon” and “Venice” map T-shirts and board coveralls desirous by Rosie a Riveter. The code skeleton to launch menswear subsequent fall.
“We wanted all in a store, each material, to get improved with age – like a denim,” pronounced Brett Ramey, clamp boss of artistic for Current/Elliott and sister brands Equipment and Joie.
“Ninety percent of a collection is done in California, so it would make clarity that a initial store would be here.”
Born out of a adore for selected Americana, Current/Elliott was founded in 2008 by Emily Current and Meritt Elliott, who were instrumental in bringing a slouchy beloved character behind into fashion. They left a code in 2012. “It girls” like Katie Holmes and Reese Witherspoon were early boosters.
The tag sells by dialect and specialty stores, though a empty mark on Abbot Kinney’s desired widen of sell genuine estate was too good an event to pass up, pronounced Current/Elliott Chief Executive Jack Schwefel, who concurred that he deliberate putting a initial store in Brooklyn before marketplace investigate about a clever tie to California altered his mind.
The boutique carries Current/Elliott’s full collection of denim, including a classical Boyfriend cut, and a new Low Bell, Girl Crush and Flip-Flop flared styles. There are one-of-a-kind festooned shirts and work-wear jackets. Weathered-looking blankets, pillows and bags done from denim ruins turn out a lifestyle offerings. Prices operation from $88 for a T-shirt to $1,298 for a leather jacket.
“We didn’t wish it only to be about five-pocket denim,” Schwefel said. “We wish everybody to know a full design of what we do – and all a sum that go into a garments.”