Madewell Launches Denim Every Day Program Featuring Limited …
July 31, 2016 - fall Denim
To coincide with a launch of a tumble collection, Madewell debuted a new module on Tuesday dedicated to denim.
Titled Denim Every Day, a module will prominence one new denim object per day for 24 days. Pieces will be announced any day during Madewell.com and by Madewell’s amicable channels, including Instagram, Twitter, Facebook and Pinterest.
“We are celebrating a launch of tumble denim in a proceed we have never finished before – after a initial recover of a core collection, we will continue to betray a new denim-inspired object any day for 24 days. Tune into Madewell’s Instagram for limited-edition collabs and one-of-a-kind pieces, all of that are disdainful to Madewell. Thinking out of a box and reimagining how denim could be used for this module was a lot of fun for my team. It was a sky’s-the-limit routine that allowed us to use denim to emanate some of a favorite things – consider furniture, sneakers, art and even a candle,” Joyce Lee, Head of Madewell design, pronounced in a press release.
The initial featured object is a span of denim Madewell x Vans sk8-hi slim, high-top sneakers, accessible for $70 (featured in a slip uncover above). Upcoming equipment featured in a module embody a customizable jean jacket, a denim chair, maternity jeans, a denim jumpsuit and more.
As for Madewell’s tumble collection, it facilities new takes on throwback, 1970s-inspired shapes like cropped flares and high-rise bottoms, as good as flattering edging details, denim and outerwear.
“Specifically for tumble 2016, we drew impulse from a 1970s. In denim, it manifested into cropped flares and aloft rises. For a rest of a line, we played with hardness by layering on suede, shearling, velvet, corduroy, etc,” Lee pronounced in a statement.
“Denim is during a core of all we do, so when a group and we start to pattern a new collection, we start with newness in denim details, silhouettes and washes. The denim-first proceed allows us to concentration on a education pieces of a girl’s wardrobe. From there, we build a collection around what she will wear with these pieces, always gripping in mind flexibility and what feels fresh,” Lee added.
Click by a slip uncover above to see some of a pieces from Madewell’s Denim Every Day program.