Madewell Previews Fall/Winter 2016 Collection, Adopts See Now, Buy Now Concept

July 14, 2016 - fall Denim

Just some-more than a week before a fall/winter 2016 collection hits stores, Madewell expelled a preview of a charity concurrently to press and customers. This pierce is in line with a attention change toward a see now, buy now judgment many other brands have adopted in new months.

The collection, that will be accessible in stores on Jul 26, facilities new takes on throwback, 1970s-inspired shapes like cropped flares and high-rise bottoms, as good as flattering edging details, denim and outerwear.

“Specifically for tumble 2016, we drew impulse from a 1970s. In denim, it manifested into cropped flares and aloft rises. For a rest of a line, we played with hardness by layering on suede, shearling, velvet, corduroy, etc,” Madewell conduct of pattern Joyce Lee pronounced in a statement.

“Denim is during a core of all we do, so when a group and we start to pattern a new collection, we start with newness in denim details, silhouettes and washes. The denim-first proceed allows us to concentration on a education pieces of a girl’s wardrobe. From there, we build a collection around what she will wear with these pieces, always gripping in mind flexibility and what feels fresh,” Lee added.

Madewell first announced a decision to change to a burgeoning direct-to-consumer sell structure behind in late March.

Other brands to adopt a see-now, buy-now judgment or opt to horde consumer-focused runway shows embody Preen, Sibling, Michael Kors, Banana Republic and many more.

Click by a slip uncover above to see Madewell’s tumble 2016 collection. 

FOLLOW: Madewell, Fall/Winter 2016, See Now Buy Now

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