Meet NSF and Stampd, dual LA brands on GQ’s best new menswear list
June 21, 2015 - fall Denim
Two Los Angeles brands, NSF and Stampd, were among those named to GQ magazine’s 2015 Best New Menswear Designers in America list progressing this year (along with New York City’s David Hart and a Hill-Side). It’s an respect that brings with it a collaborative tumble 2015 collection with a Gap and a underline in a Oct emanate of a men’s character glossy. While a dual labels have some similarities — they’re both named after their thirtysomething founders, for example, and both have rebooted tools of their businesses — they consolidate dual decidedly opposite takes on Left Coast culture.
Founder: Nick Friedberg, 39, runs a show; artistic executive Jamie Haller assimilated a tag in early 2011.
Naming a brand: “My center name is Sam,” says Friedberg, “I showed my list of names to my uncle and he said, ‘These are terrible, usually use your initials, they’re rad.'”
Headquartered: Fashion District
Beginnings: NSF launched as a menswear-only tag for spring-summer 2005 and had stretched into women’s by tumble 2010. “Our women’s business was unequivocally holding off, and a direct for some-more of a time and appetite on a women’s side became so good and a men’s had arrange of plateaued,” Friedberg explains. “So it was possibly supplement infrastructure and spend some-more income to maintain and grow a business that was creation 0 income or close it down.” The men’s line was shuttered after shipping a tumble 2012 collection.
Reboot: “We usually started [producing menswear] again for tumble 2014,” Friedberg says. “So it’s a brand-new, finish start-up all over again, and we’re now in prolongation of a third season.”
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The look: Think West Coast super-casual to a indicate of near-grunge. Denim, T-shirts, button-front wovens, hoodies and shorts with a concentration on washes, mostly total with drop dyes, shade prints, whiten splatters and pathetic that formula in off-the-rack panoply that have a feel of long-loved luxe. “If there was a brand-new, ideal white T-shirt on a shelve subsequent to an extraordinary 40-year-old selected T-shirt, we’d both squeeze a aged T-shirt — or something from an aged raise of jeans — each time,” says Haller.
Key pieces: Distressed denim patchwork five-pocket jeans, denim jackets and Western-style shirts frosty to a margin of destruction, and a churned phony asymmetrical zip hoodie in gray French string terry with faded denim arms.
Price range: T-shirts run from $98 to $180, denim from $295 to $495, button-front woven tops tumble into a $250 to $350 operation and non-denim infrequent bottoms are $195 to $250.
Where to buy: In May, Friedberg built an NSF shop-in-shop inside American Rag’s La Brea Boulevard location. Other Southern California sellers embody Barneys New York and Ron Herman during a Fred Segal Center on Melrose Avenue.
Collaborations: It’s fitting, given NSF’s essence of barter accommodate style, that Haller would initial cranky paths with Hillary Justin, owner and engineer of Bliss and Mischief, during a Rose Bowl Flea Market. That assembly sparked a loyalty that led to a partnership that put Bliss and Mischief’s American Southwest-inspired chainstitch elaboration on a singular operation of NSF shirts, jackets and jeans. The collection launched for open 2015, with a men’s plug disdainful to Barneys New York. Distribution stretched for tumble 2015 and Haller says a partnership is set to continue into pre-spring 2016, though usually on a women’s side.
Women’s: The women’s collection accounts for 90% of NSF’s sales, a fact that Friedberg says indeed takes a vigour off a fledgling men’s line. “It means a men’s doesn’t need to be a business as most as a fun, totally singular product that we’re super-proud of and feel unequivocally represents us well.”
Sales: Friedberg says NSF is on lane to do $6 million in indiscriminate volume in 2015.
Founder: Chris Stamp, 31, who also is one of a label’s dual conduct designers.
Naming a brand: “Yes, it’s partly my final name,” Stamp says. “But creatively we called [my initial line] ‘StampdLA’ — like we was stamping a vibe of L.A. on a shoes.”
Headquartered: Downtown’s room district
Beginnings: Starting as an online sneaker customization business underneath a StampdLA name, Stamp sole his initial 3 pairs of art-covered kicks in Fred Segal Conveyor in Santa Monica in 2007. After he and a business partner split ways, he close down a line in 2010.
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Rebooted: Determined to build a code solo, Stamp relaunched in 2011, starting with limited-edition Stampd caps. He used a increase to solemnly supplement categories: bags, T-shirts and other simple attire pieces, technical outerwear, jackets, hoodies, shorts and float trunks. By 2013 a tag had grown into what Stamp considers a full collection.
The look: West Coast stripped-down streetwear-meets-athleisure served adult in a tinge palette that frequency strays from black and white. Pinstriped jaunty shirts and warm-up shorts riff on a demeanour of ball uniforms, T-shirts and jackets underline technical-looking tag details, and unsettled denim includes motocross-inspired quilting details.
Stamp is an zealous surfer and a collection includes pixelated waves crashing opposite hats, T-shirts and splash coasters, palm imitation float trunks, bucket hats and hoodies and even a black-and-white, $1,800 surfboard.
“I’m a minimalist,” Stamp says. “If we do tinge it’ll be some-more of an earth tone, a abounding navy [blue] or hunter immature or unsettled indigo, though we’re not going to go crazy with super splendid colors.”
Key pieces: Black, layered-sleeve button-front shirts, palm imitation float trucks, sapphire distressed, slim-fit five-pocket jeans and a raise of polka-dotted pieces including shorts, brief sleeve shirts, hats, hoodies and receptacle bags.
Price range: Headgear from $44 to $140. T-shirts from $50 to $90, button-fronts from $120 to $180, and denim from $179 to $200. Outerwear offerings embody hoodies ($153), bombers ($295) and quilted leather puffer jackets ($495). Footwear includes $350 leather sandals, $400 brogues and $550 boots.
Where to buy: Stampd is sole during 120 sell doors globally, including American Rag, H. Lorenzo and Four Two Four as good as by www.stampd.com.
Collaborations: Past collaborators embody Kith and Vans. A shoes and attire collection with Puma is set to launch globally in July.