More Denim, Beauty and Video Games; Less Time in Broadcast Media, According to Survey of 6500 Teens

April 13, 2016 - fall Denim

MINNEAPOLIS–(BUSINESS WIRE)–Piper
Jaffray Companies
(NYSE:PJC), a heading investment bank and asset
government firm, finished a 31st semi-annual Taking Stock With Teens
investigate survey, that highlights spending trends and code preferences
among 6,500 U.S. teenagers opposite 46 U.S. states.

Since a plan began in a open of 2001, Piper Jaffray has
surveyed some-more than 130,000 teenagers and collected some-more than 35 million data
points on teen spending in fashion, beauty and personal care, digital
media, food, gaming and entertainment.

“While sum spending among a teen demographic appears to be down
contra final year, we are speedy that altogether teen practice appears
to be on a rise; 39% of teenagers prove they reason a part-time job,
that is adult 400 basement points over final year’s levels. As they take more
control over their discretionary spending, we trust it is critically
critical to watch for difficulty shifts and code preferences,” pronounced Neely
Tamminga
, Piper Jaffray comparison investigate analyst.

Spring 2016 Key Findings

Fashion and Beauty:

  • While altogether teen spending is down compared to open 2015, the
    commission of wallet spend on pivotal conform categories―clothing,
    accessories, and footwear―is adult to 38% contra 36% a year ago among
    upper-income teens.
  • Denim brands saw an uptick to 14% many-sided mindshare and showed up
    as a tip trend among upper-income females for a initial time since
    tumble 2013.
  • Among women, conform jaunty attire is still on a arise with a new
    high of 17% share achieved and Nike gaining share. Within men’s
    apparel, Nike formula were some-more churned opposite income demographics.
    Adidas was a certain standout in a jaunty shoes and clothing
    category.
  • The beauty category’s wallet share among upper-income females reached
    10%―the top value in 10 years. Specialty store formats continue to
    overtake bequest channels for beauty.

Digital Media, Gaming, Food and Entertainment:

  • Restaurants represented 22% of altogether spending for upper-income
    teens; teenagers altogether are selecting limited-service concepts during a 50%
    larger rate than full-service concepts. With that, teenagers cruise the
    altogether value equation contra price-alone when selecting preferred
    dining destinations with a normal operation in check distance from $4 to
    $17.
  • Amazon Prime adoption has increasing opposite all income brackets in each
    of a past 5 surveys with this consult indicating Amazon Prime
    exists in 51% of households of a teenagers in a survey. This survey,
    along with other prior Piper Jaffray consumer surveys, suggests
    that there are 57-61 million Prime households in a U.S.
  • The usually dual categories that surpass masculine teen spending on video games
    (13%) are food (20%) and wardrobe (15%). Video diversion spending among
    males is during an all-time high for a survey.
  • Teens are spending some-more time on Netflix and YouTube as against to
    normal TV. The volume of time they spend on these websites
    total equates to 66% contra normal TV during 26%.
  • The many expected cinema this year among teenagers are: 1) Finding Dory
    (sequel to Finding Nemo); 2) Captain America: Civil War takes the
    second seat; and 3) Batman v Superman: Dawn of Justice.

For an infographic and some-more information per a tumble survey,
greatfully revisit www.piperjaffray.com/teens.

About a Survey
The Taking Stock With Teens consult is a
semi-annual investigate plan comprised of entertainment submit from
approximately 6,500 teenagers with an normal age of 16.5 years. Teen
spending patterns, conform trends, and code and media preferences were
assessed by contemplating a geographically different subset of high
schools opposite a United States.

About Piper Jaffray
Piper Jaffray Companies (NYSE: PJC) is a
leading, general investment bank and item government firm.
Securities brokerage and investment banking services are offering in the
U.S. by Piper Jaffray Co., member SIPC and FINRA; in Europe
by Piper Jaffray Ltd., certified and regulated by a U.K.
Financial Conduct Authority and Simmons Company International Limited,
certified and regulated by a U.K. Financial Conduct Authority and the
Dubai Financial Services Authority; in Hong Kong by Piper Jaffray
Hong Kong Limited, certified and regulated by a Securities and
Futures Commission. Asset government products and services are offered
by 4 apart investment advisory affiliates―U.S. Securities and
Exchange Commission (SEC) purebred Advisory Research, Inc., Piper
Jaffray Investment Management LLC and PJC Capital Partners LLC; and
Guernsey-based Parallel General Partners Limited, certified and
regulated by a Guernsey Financial Services Commission.

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© 2016 Piper Jaffray Companies, 800 Nicollet Mall, Suite 1000,
Minneapolis, Minnesota 55402-7036

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