More Denim, Netflix and YouTube; Less Handbags and Broadcast Media, According …
October 14, 2015 - fall Denim
Jaffray Companies (NYSE: PJC), a heading investment bank and asset
government firm, finished a 30th semi-annual Taking Stock With Teens
investigate survey, that highlights spending trends and code preferences
among 9,400 U.S. teenagers opposite 46 U.S. states.
This cycle outlines a miracle for a survey, celebrating a 15th
uninterrupted year. Since a plan began in a open of 2001, Piper
Jaffray has surveyed approximately 125,000 teenagers and collected scarcely 34
million information points on teen spending in fashion, beauty and personal
care, digital media, food, gaming and entertainment.
“The energy of a teen consult goes over a information we constraint in
any given season. Rather, it aids a ability to wizz out and monitor
bigger, and infrequently some-more subtle, though really genuine trends. For example,
we’ve celebrated conform choices are relocating behind to flawlessness across
denim brands, opening jaunty brands and eccentric cosmetic
brands,” pronounced Neely Tamminga, comparison investigate analyst.
Fall 2015 Key Findings
Fashion, Beauty and Personal Care:
While altogether teen spending is down from a open survey, spending
on conform is adult among upper-income teens.
Denim brands are inflecting definitely for a initial tumble given 2010
and a difficulty is adult almost from final year. However, this is
not entrance during a cost to jaunty brands —rather, we are saying a
disappearing rate in quick conform retailers as a commission of overall
In jaunty brands, there is a transparent dissimilarity between performance
jaunty and marginal jaunty brands. Nike and allied brands
are strengthening in perspective of their mindshare prevalence and
Accessories spending among females decelerated 4% year-over-year, in
further to a decrease in a goal to squeeze handbags.
Within cosmetics, there is a trend of de-concentration of brands,
where mega brands are ceding share to smaller, eccentric brands.
Central to this change is a arise of individuality over adapting to
Specialty stores are replacing broader merchandise/department stores
among abundant females by immoderate 33% of their selling time—a 5%
boost over final year.
Digital Media, Gaming and Entertainment:
Amazon increasing mindshare to 38% of a altogether votes as a preferred
website. Furthermore, Amazon Prime membership stretched 400 basis
points contra usually 6 months ago.
Teens are spending some-more time on Netflix and YouTube as against to
normal TV; a volume of time they spend on these websites
total equates to 59% contra normal TV during 29%.
The many expected cinema this year among teenagers are: 1) Hunger
Games: Mockingbird, Part 2; 2) Star Wars, The Force Awakens; and 3)
Divergent: Allegiant, Part 1.
In music, promote radio continues to concede share to streaming, and
Spotify is gaining on Pandora.
73% of participants expect shopping a next-generation gaming console
or already possess one, that is adult 6% over final year—a faster uptake over
For an infographic and some-more information per a tumble survey,
greatfully revisit www.piperjaffray.com/teens.
About a Survey
The Taking Stock With Teens consult is a
semi-annual investigate plan comprised of entertainment submit from
approximately 9,400 teenagers with an normal age of 16 years. Teen spending
patterns, conform trends, and code and media preferences were assessed
by visits to a geographically different subset of high schools across
a United States.
About Piper Jaffray
Jaffray Companies (NYSE: PJC) is an investment bank and asset
government organisation headquartered in Minneapolis with offices opposite the
U.S. and in London, Zurich and Hong Kong. Securities brokerage and
investment banking services are offering in a United States through
Piper Jaffray Co., member NYSE and SIPC, in Europe by Piper
Jaffray Ltd., certified and regulated by a Financial Conduct
Authority, and in Hong Kong by Piper Jaffray Hong Kong, authorized
and regulated by a Securities and Futures Commission. Asset management
products and services are offering by 3 apart investment
advisory affiliates purebred with a U.S. Securities and Exchange
Commission: Advisory Research Inc., Piper Jaffray Investment Management
LLC and PJC Capital Partners LLC.
Piper Jaffray does and seeks to do business with companies lonesome in
a investigate reports. As a result, investors should be wakeful that the
organisation might have a dispute of seductiveness that could impact a objectivity
of this report. Investors should cruise this news as usually a single
cause in creation their investment decisions. This news should be read
in and with critical avowal information, including an
profession underneath Regulation Analyst Certification, found at: www.piperjaffray.com/researchdisclosures.
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