Moussy, a Japanese Denim Brand With a Cult Following, Find Its Place i

November 18, 2016 - fall Denim

Soho has seen it’s satisfactory share of denim stores – from Atrium, that carried a best denim in a mid-2000s and recently sealed a doors to concede for a ever-expanding Kith, to a engorgement of stand-alone denim shops around right now – 3×1, J Brand, Acne, AG, APC, mixed Rag Bone shops, Paige, 7 for All Mankind, a list goes on. Why then, would a new brand, positively different to a U.S., confirm to open adult shop?

The answer is in a product, and a fact that Soho is still seen as a selling mecca of Manhattan. Moussy founders wanted to be in a place where their existent Asian fans would be certain to find them, though they also knew that once a American marketplace got a ambience of their reward Japanese denim, they would be present converts. The charity during Moussy is not only a stiff, dim rinse jeans that many pertain to Japanese denim. Instead, a jeans offering come in a accumulation of courteous washes, and yes, embody a slight volume of stretch, no break-in duration necessary.

Moussy initial launched in Japan in 2000, and given that point, a denim code has non-stop hundreds of stores opposite Asia. At last, Moussy has non-stop a doors to a U.S. flagship in hopes of introducing American girls to what competence shortly turn their go-to jean code of choice.

Soho shoppers, locals and tourists alike. Many people who know a code from Japan and China walk in agreeably astounded to find that Moussy is now available in a States.

Korean indication Hoyeon Jung, indication and singer Tao Okamoto, and indication Peyton (who is featured in Moussy’s Fall 2016 campaign) are all fans of a brand. Now that a emporium in Soho is strictly open, there are some new ones – Danielle Bernstein, Harley Viera-Newton and Alexandra Richards who popped in to shop after DJing during a Moussy grand opening party.

The Mix
Moussy’s core is premium Japanese denim. The whole store is dedicated to jeans, though it also bonds a brew of pieces to wear with a good span of jeans (think: fluffy shearlings, parkas, easy knits, leather jackets). There are anniversary trend denim styles as good as some-more classical denim styles. The singular White Oak denim character facilities palm remade denim. Each square is one-of-a-kind and selling a character provides an component of find identical to selected shopping. 

Best Sellers
It’s a tie between a MV Fontana Patched Tapered jean, a patchwork span of jeans for those who wish to try a some-more initial character that still has a good fit, and a isKO Comfort Brea Skinny, a vintage-looking jean that is still gentle to wear, as in a small bit of widen has been added.

Store Design
The vast space was designed by design organisation Bohlin Cywinski Jackson. The store features a 29-foot prolonged denim wall, as good as atmospheric and stylish wise bedrooms during a back.

Piece de Resistance
Our favorite component of a Moussy store is a denim wall. It allows we to have a whole denim collection in full perspective and is a ultimate eye-candy for denim lovers. 

Tops start during $40, jeans time in during $165 to $290, with specialty denim pieces trimming from $355 to $540. Outerwear starts during about $165 and goes to $1,500 for leather options.

474 Broome Street, New York, NY.

For those who cite to emporium from home
They can call 646-600-6012 to emporium with a assistance of a sales associate.


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