Muslim hijabs get conform world’s eye

August 8, 2017 - fall Denim

Could a hijab be fashion’s new trending accessory?

For tumble 2017, teen tradesman American Eagle debuted a denim hijab as partial of a collection of rested denim fits, washes and fabrications. In a ad campaign, it’s ragged by a smiling Halima Aden, a Somali-American indication who sealed with IMG Models progressing this year. (In gripping with a company’s new fashion-for-all mentality, other photos and videos underline athletes, musicians and models — “handpicked for their ability to mangle stereotypes” — of varying physique forms and skin tones.)

For a campaign, a hijab — a pitch of tact and eremite friendship ragged by Muslim women — is styled to demeanour uninformed and fun, interconnected with a denim button-down shirt, olive coupler and navy floral delegate layered over pants. It was labelled during $19.95 and sole out in reduction than dual weeks.

This recover comes on a heels of Nike’s proclamation progressing this year that it skeleton to make accessible subsequent open a “Pro Hijab,” finished in black with signature Nike “swoosh” logo. It has been designed in partnership with Muslim athletes and will be done from a dark, breathable polyester fabric.

Responses so distant have been mixed.

“Supporting a Muslim Hijab is ancillary a subjugation of women … ” one twitter pronounced in protest. “Will Nike yield masculine guardians so that hijabis can go out for a job?” echoed another. On a other hand, some see these stretched options as messages of inclusion.

“Thank we American Eagle for enlivening immature America to follow their passions, demonstrate their individuality and pursue their singular paths,” Aden posted on her Instagram account, along with a video from a tumble denim campaign. The pierce also suggests some expansion for American Eagle, that in 2008 denied a 17-year-old a pursuit since she wore a black conduct headband to a interview. The association claimed it disregarded a “look policy.”

American Eagle and Nike have shown their particular hijabs on tangible Muslim women. Last year, Italian conform residence Dolce Gabbana was criticized for featuring a premier collection of hijabs on light-skinned models.

It’s no surprise, though, that some-more brands are profitable courtesy to Muslim women. Fortune named them “the subsequent large untapped conform market,” referencing a Thomas Reuters report’s prophecy that their spending is approaching to surpass $484 billion by 2019.

Style on 08/08/2017

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