New President during a Helm of Michael Stars
February 6, 2015 - fall Denim
After 30 years as boss of contemporary wardrobe tag Michael Stars, Michael Cohen has stepped down as a conduct of a company, branch a pursuit over to his wife, Suzanne Lerner. His pretension is now authority of a board.
The new position is not most of a widen for Lerner, who co-founded a association in 1986 with Cohen when Michael Stars was fundamentally a T-shirt line with artsy graphics. But Lerner had been essentially spearheading a marketing, merchandising and sales side of a business with her Lerner et Cie salon during a Cooper Design Space in Los Angeles, where she represents Michael Stars’ men’s and women’s wardrobe and accessories and Koral, a denim line founded by denim kingpin Peter Koral and his son, David.
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“Last year we was named executive clamp boss since Michael motionless he wanted to semi-retire,” Lerner said. “I was concerned in marketing, assisting in a impulse of a clothes, colors and styles, though we spent some-more of my time in a showroom.”
Now, some-more of her time will be spent in a company’s domicile in Hawthorne, Calif., where she will enhance a new menswear collection, open new stores and launch a chartering partnership with tolerable code Under a Canopy. Still, she and Cohen live and breathe a tag and frequently speak about a association during home.
Under her new title, a new year kicked off with singer Lena Dunham being featured on a Feb cover of Elle repository wearing a black Michael Stars T-shirt.
For Lerner, several enlargement skeleton are in a works. Michael Stars is opening 3 new stores this year in vital high-end selling centers to supplement to a swift of 12 outposts located in California spots such as Malibu, Manhattan Beach, Newport Beach and Laguna Beach as good as New York, Atlanta and Scottsdale, Ariz.
At a finish of April, a tag will be environment adult mart during a Ponce City Market in Atlanta. At a finish of July, Michael Stars will open an mart during The Point, a new lifestyle selling core being grown on Sepulveda Boulevard in El Segundo, Calif.
This tumble Michael Stars opens a 2,000-square-foot flagship store during 8547 Melrose Ave. in West Hollywood. To tackle a long-lived parking problem in that area, there will be cheuffer parking.
Lerner picked this plcae since she believes it is an up-and-coming neighborhood, nearby an Urth Caffé, tighten to a Rag Bone store and opposite a travel from a new 40,000-square-foot RH West Hollywood, The Gallery, a high-end salon by Restoration Hardware.
“We are targeting opening 3 stores a year,” Lerner said, observant a tag is also carried by about 1,000 specialty stores opposite a nation and during Bloomingdale’s.
Lerner will continue to enhance on a men’s collection introduced final tumble and embark on a chartering understanding to co-create and make a tolerable code Under a Canopy. She is sharpened to place a label, done in a Global Organic Textile Standard bureau in Turkey, in stores such as Whole Foods; on a online site Ethica, that sells eco-friendly tolerable fashions; during Rodale’s;and during Pharmaca.
The association continues to make a whole T-shirt and activewear line in Los Angeles while about 70 percent of a contemporary collection, that includes sweaters, is done in China.
One some-more change entrance for a association is this: “I am removing all new seat for my bureau that we have common perpetually with Michael,” Lerner said.