Paige Charts Stylish Path With New Stores
May 7, 2017 - fall Denim
A few months after a Paige code introduced a initial pattern collaboration, Rosie HW X Paige, a Los Angeles–headquartered premium-denim brand, is embarking on a sell rollout.
On Apr 27, a association distinguished a grand opening of a new boutique in Los Angeles’ disdainful Brentwood section. In May, it is scheduled to furnish a soothing opening of a boutique during a Malibu Country Mart sell core in Malibu, Calif. Also this summer, it is scheduled to open a boutique in Austin, Texas, pronounced Paige Adams-Geller, a brand’s cofounder and artistic director.
In a time of good change and tumult in sell and apparel, Adams-Geller pronounced that her secretly hold association was enjoying fast growth. She declined to state her company’s sales. But she pronounced sales enjoyed a double-digit boost in a initial entertain of 2017 in a year-over-year comparison with a same entertain of a prior year. The new stores will supplement a dozen or so new employees to a association with a staff of around 208 people. The code will continue roving a same march that it has been traveling.
“We’re happy with a partners, TSG Consumer Partners,” she said. “I am beholden that we’ve had partners that have let us continue to see a prophesy come to life and have been supportive. It’s been a blessing to have like-minded partners investing in a company.”
Adams-Geller started Paige in 2004 during a premium-denim bang in a Los Angeles and California conform business. During those days, new denim brands seemed to be introduced weekly. While many of those brands folded, Paige thrived and has been sole during dialect stores such as Nordstrom and Bloomingdale’s, e-commerce emporiums such as Revolve.com, and her line of boutiques. When a Austin Paige store opens, a code will run 8 earthy stores and one e-commerce boutique (www.paige.com).
“I consider as a code and as a association we have been resilient,” she said.” The resilience has taken us a prolonged way. We honour ourselves on focusing on great-fitting product and being dedicated to detail. Yet we still have a slicing corner of design. We concentration on fit for group and women. Fit never goes out of style. We compensate pleasantness to what a patron wants while being innovative adequate to be brazen meditative in trend and phony while never being complacent.”
Paige has recently stretched a lifestyle product and has increasing a preference of men’s styles. Paige code will offer some-more sweaters and outerwear as good as wovens, silks and enlargement of non-denim bottoms.
For Fall/Winter 2017, it will offer another deteriorate of a Rosie HW X Paige collection. The Spring/Summer collection was some-more what a indication wears after work. “For fall, it’s a concentration on ‘model on duty.’ There’s a lot of glisten and shine, lead sequins, and splashier pieces that you’ll wish to be beheld in.”