Raf Simons Blends Art, Denim in New Calvin Klein Campaign – WWD
February 7, 2017 - fall Denim
Continuing to dump hints online about his instruction for Calvin Klein, Raf Simons has denounced a open debate for underwear and jeans that juxtaposes those iconic equipment with complicated and contemporary art.
Released currently on Calvin Klein’s web site and a possess amicable channels, a ads showcase archival denim, a string tank tip and quintessential men’s briefs in witty contrariety with works from a second half of a 20th century. The panoply strike adult a review with a art — most a approach designers and artists in New York’s Pop heyday — on a streets of SoHo or on a dance building of Studio 54, a association said.
Works by Andy Warhol, Dan Flavin, Richard Prince and Sterling Ruby are featured, photographed during a Andy Warhol Museum in Pittsburgh and a Rubell Family Collection in Miami.
Simons, arch artistic officer of Calvin Klein, is good famous for his passion for art. “It’s a jubilee of Calvin Klein’s iconic underwear and jeans, acknowledging their station as Pop and display them in a universe of art,” he explained.
Pieter Mulier, artistic executive of Calvin Klein, added, “Looks were privately selected from a Calvin Klein repository for a campaign; it’s both a approval of pattern firsts and a detailed story of a code that done these panoply famous.”
The 8 promotion images were photographed by Willy Vanderperre and styled by Olivier Rizzo, featuring a mostly different cast.
One ad, for example, facilities a man in jeans station in front of a 2,000 fun portrayal by Prince. It reads: “A man goes to a psychiatrist wearing usually Saran Wrap. The psychiatrist says to a guy, we can clearly see your nuts we nut.” Another shows a man in a span of jeans and holding off his white T-shirt and station in front of Warhol’s 1976 “Skull” painting. And a third shows a man in underwear and a lady in jeans and a white tank tip admiring Warhol’s “Elvis 11.”
Each of a ads facilities a outline of a design and a snippet about a artist.
Ads launch this month on billboards, a Internet and in magazines.
Simons is slated to show his initial women’s and men’s Calvin Klein collection on Feb. 10.