Raf Simons Blends Art, Denim in New Calvin Klein Campaign – WWD

February 7, 2017 - fall Denim



Continuing to dump hints online about his instruction for Calvin Klein, Raf Simons has denounced a open debate for underwear and jeans that juxtaposes those iconic equipment with complicated and contemporary art.

Released currently on Calvin Klein’s web site and a possess amicable channels, a ads showcase archival denim, a string tank tip and quintessential men’s briefs in witty contrariety with works from a second half of a 20th century. The panoply strike adult a review with a art — most a approach designers and artists in New York’s Pop heyday — on a streets of SoHo or on a dance building of Studio 54, a association said.

Works by Andy Warhol, Dan Flavin, Richard Prince and Sterling Ruby are featured, photographed during a Andy Warhol Museum in Pittsburgh and a Rubell Family Collection in Miami.

Simons, arch artistic officer of Calvin Klein, is good famous for his passion for art.  “It’s a jubilee of Calvin Klein’s iconic underwear and jeans, acknowledging their station as Pop and display them in a universe of art,” he explained.

Calvin Klein's open 2017 campaign.Calvin Klein's open 2017 campaign.

Calvin Klein’s open 2017 campaign. 

Pieter Mulier, artistic executive of Calvin Klein, added, “Looks were privately selected from a Calvin Klein repository for a campaign; it’s both a approval of pattern firsts and a detailed story of a code that done these panoply famous.”

The 8 promotion images were photographed by Willy Vanderperre and styled by Olivier Rizzo, featuring a mostly different cast.

One ad, for example, facilities a man in jeans station in front of a 2,000 fun portrayal by Prince. It reads: “A man goes to a psychiatrist wearing usually Saran Wrap. The psychiatrist says to a guy, we can clearly see your nuts we nut.” Another shows a man in a span of jeans and holding off his white T-shirt and station in front of Warhol’s 1976 “Skull” painting.  And a third shows a man in underwear and a lady in jeans and a white tank tip admiring Warhol’s “Elvis 11.”

Calvin Klein's open 2017 campaign.Calvin Klein's open 2017 campaign.

Calvin Klein’s open 2017 campaign. 

Each of a ads facilities a outline of a design and a snippet about a artist.

Ads launch this month on billboards, a Internet and in magazines.

Simons is slated to show his initial women’s and men’s Calvin Klein collection on Feb. 10.

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