Retail trends: Denim is hot, ‘bro tanks’ are not

August 9, 2015 - fall Denim

Several retailers seem better-aligned with these back-to-school trends and therefore, have a larger odds of removing shoppers to spend in their stores.

According to Jaffe, a sell looks improved during teen retailers American Eagle, Hollister, Aéropostale, Express, Kohl’s, Nordstrom, Old Navy and Urban Outfitters.

BMO Capital Markets researcher John Morris concluded that Urban Outfitters looks well-positioned, as “the conformation change to wider legs and 1970s styling lends itself to Urban’s birthright in independent looks.”

On a flipside, counsel lights are still flashing for Urban’s higher-priced Anthropologie label. That code has been using a aloft volume of promotions due to a misstep in dresses, contributing to Morris’ preference to hillside Urban Outfitters to “market perform” from “outperform.”

Read MoreRetail only mislaid a 2nd busiest selling season

Trends during Gap are also approaching to sojourn weak, with a association observant it doesn’t pattern to see an alleviation in sell until spring. That’s when a change of a new pattern group takes hold. And Morgan-Petro pronounced normal retailers that destroy to develop their cultured divided from logos toward some-more trend-right offerings will continue to struggle.

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