Scotch & Soda Opens The Blauw Kitchen in Amsterdam
December 18, 2015 - fall Denim
INTO THE BLUE: Scotch Soda non-stop “The Blauw Kitchen,” an initial denim judgment store in a home bottom of Amsterdam on Thursday.
Located in a city’s oldest operative category entertain on Gerard Doustraat in de Pijp, a company’s second store in city is a work in swell dedicated to a denim line Amsterdams Blauw and Dutch denim culture. It bonds a men’s and women’s collections, and facilities a “blueberry bar” portion blueberry-infused H2O and an integrated denim lab, a initial of a kind, pronounced a company.
The interior juxtaposes Japan-inspired bamboo timber patterns and a topologic source of color-changing jeans with white tiles that will be remade with stains of sapphire blue tone over time.
The store will underline sapphire denim tests, tone creations and experiments, and will entice artists to combine and vaunt works, as good as a latest Scotch Soda campaigns.
The Amsterdam opening is in line with Scotch Soda’s enlargement of a tellurian retail and selling form with additional stores in New York and Los Angeles non-stop this fall, and a display during New York Fashion Week for a initial time in Feb 2016.