Silver Jeans Teams With Jose Bautista
March 14, 2015 - fall Denim
Silver Jeans is partnering with Toronto Blue Jays outfielder Jose Bautista on a Joey Series, a new limited-edition denim collection for fall.
Although a family-owned Canada-based code has worked with celebrities on chartering deals in a past, this is a initial time collaborating with an contestant on a men’s plug collection. Owner Michael Silver pronounced a attribute with Bautista started organically after a business crony who represents athletes suggested they work together.
“They invited me to a ball diversion and he was positively not what we expected. He has a penetrating eye for conform and wanted to get in on a conform industry, though he didn’t wish to put his name on only anything,” pronounced Silver.
Named after Bautista’s moniker, Joey Bats, a Joey Series includes dual styles: a Eddie, a relaxed-fit jean with a slim leg, and a Gordie, a loose-fit, straight-leg jean. The Dominican actor worked with a pattern group on pointed sum that operation from baseball-like stitching on behind pockets and lead stitching on watch pockets to shade prints of aged ball cards on slot linings and cranky bat elaboration on waistbands. The jeans will be numbered and will sell for about $5 above Silver’s unchanging collection, that starts during $80 and goes adult to $100.
In-store displays will prominence Bautista, who will also attend in fan rendezvous events, and Silver’s “Work Hard. Be Great” digital and amicable media campaign.
“Stepping outward of my normal slight and removing to see some of my personal creativity come to life like this was fantastic,” Bautista said. “I’m looking brazen to some-more collaborative projects to come.”