Superfine—the Brand Behind a Quintessential Kate Moss Skinny Jean—Hits a …
December 1, 2015 - fall Denim
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Long before a spare jean had reached a culmination of popularity, nay, complete ubiquity, Superfine was pioneering a shape. Launched some-more than a decade ago, a tag rose to inflection on a gams of cool-girl stalwarts like Kate Moss and Sienna Miller, in many ways apropos synonymous with a sold code of lean, London stone chic. Says a brand’s founder, former stylist Lucy Pinter: “At that time there were a ton of denim brands that came out of L.A. Everything was blue and unsettled and bootleg. Back afterwards we started since we wanted to make a spare jean and no one did one. Obviously that silhouette—with no branding—other people ran with that and did unequivocally good with [it].” With a engineer denim bang that followed not prolonged after, a line remained something of a cultish entity, never entirely holding reason in a United States.
All that will certainly shortly change, though; Pinter and co. are doubling down their efforts stateside, carrying launched in a U.S. for tumble with an array of stockists (Saks Fifth Avenue, Shopbop, and Nordstrom). Strong sell hopes aren’t a usually thing Superfine is banking on; a engineer herself has relocated to Los Angeles, where prolongation of a mint delegate range, Fine By Superfine, will be based. As Pinter tells Vogue.com, “The problem with a denim in a past was it was all being done with Italian fabrics, in Italy, with these impossibly high-end rinse developments and zippers and hardware. It became unequivocally expensive, so we arrange of out-priced ourselves from that unequivocally remunerative denim market.” Per Pinter, a aim was to besiege Superfine’s some-more typically “contemporary” elements (jersey, sweats, and yes, copiousness of denim) and give them room to breathe underneath a Fine By label.
Pinter sees a dual lineups as separate, though we’d peril that Fine By Superfine’s competitively labelled separates will act as a arrange of gateway to a categorical line, that stays as luxuriously crafted as ever. The Spring ’16 lookbook (starring Dree Hemingway) features pleated chiffon, exuberant trims, and a striking riff on a Union Jack. A name handful of denim silhouettes askance toward a slouchier—there’s even a drop-crotch style. Skinnies might reason a place of long-lived cool, though Spring proves Superfine is no one-trick pony.