Teens Are "Snapping" adult Denim, Sneakers and Beauty, According to Survey of 10000 Teens
October 15, 2016 - fall Denim
Jaffray Companies (NYSE: PJC), a heading investment bank and asset
government firm, finished a 32nd semi-annual Taking Stock With Teens
investigate survey, that highlights spending trends and code preferences
among 10,000 teenagers opposite 46 U.S. states.
For an infographic and some-more information per a tumble survey,
greatfully revisit piperjaffray.com/teens.
Since a plan began in 2001, Piper Jaffray has surveyed some-more than
140,000 teenagers and collected over 37 million information points on teen spending
in fashion, beauty and personal care, digital media, food, gaming and
“While sum spending among a teen demographic appears to be down
somewhat contra final year, we are speedy that a upper-income
teenagers in a consult are indicating some-more confidence and positive
spending trends. This boost in spending among upper-income teens
seems to be mostly broad-based opposite conform and beauty,” pronounced Neely
Tamminga, Piper Jaffray comparison investigate analyst.
Fall 2016 Key Findings
Fashion and Beauty:
While altogether teen spending is down compared to tumble 2015, spending
trends are enlivening among upper-income teenagers where sum spending
is indicated adult 2.5% year-over-year. Historically, we’ve celebrated that
formula from a upper-income consult set tend to lead altogether spending.
Denim brands saw an uptick to 19% many-sided mindshare and showed up
as a tip trend among upper-income females for a second consecutive
consult in a row.
Among upper-income teens, conform jaunty attire is still on the
arise with a new high of 35% share achieved with Nike, adidas and Under
Armour gaining share.
The beauty category’s wallet share among upper-income females reached
11%―the top value seen in a consult history. Specialty store
formats continue to overtake bequest channels for beauty.
Digital Media, Gaming, Food and Entertainment:
Restaurants represented 23% of altogether spending for upper-income
teens; teenagers are selecting limited-service concepts during scarcely a 50%
larger rate than full-service concepts. With that, teenagers cruise the
altogether value equation contra price-alone when selecting preferred
dining destinations, with a normal check trimming from $5 to $17.
Amazon Prime adoption has grown opposite all income brackets in any of
a past 6 surveys, many recently indicating Amazon Prime exists in
58% of households of a teenagers surveyed. This survey, along with other
prior Piper Jaffray consumer surveys, suggests that there are 63-66
million Prime households in a U.S.
For a initial time in a survey, YouTube outpaced wire TV when teens
respond to how they spend their time.
The usually dual categories that surpass masculine teen spending on video games
(12%) are food (20%) and wardrobe (16%). Video diversion spending among
males stays above consult story averages.
The many expected cinema this year among teenagers are: 1) Fast 8; 2)
Rogue One: A Star Wars Story takes a second seat; and 3) Beauty and
a Beast. Overall Disney Studios’ mindshare among teenagers is on the
About a Survey
The Taking Stock With Teens consult is a
semi-annual investigate plan comprised of entertainment submit from
approximately 10,000 teenagers with an normal age of 16.0 years. Teen
spending patterns, conform trends, and code and media preferences were
assessed by contemplating a geographically different subset of high
schools opposite a U.S.
About Piper Jaffray
Piper Jaffray Companies (NYSE: PJC) is a
heading investment bank and item government firm. Securities brokerage
and investment banking services are offering in a U.S. by Piper
Jaffray Co., member SIPC and FINRA; in Europe by Piper Jaffray
Ltd. and Simmons Company International Limited, certified and
regulated by a U.K. Financial Conduct Authority; and in Hong Kong
by Piper Jaffray Hong Kong Limited, certified and regulated by the
Securities and Futures Commission. Asset government products and
services are offering by 5 apart investment advisory
affiliates―U.S. Securities and Exchange Commission (SEC) registered
Advisory Research, Inc., Piper Jaffray Investment Management LLC, PJC
Capital Partners LLC and Piper Jaffray Co.; and Guernsey-based
Parallel General Partners Limited, certified and regulated by the
Guernsey Financial Services Commission.
© 2016 Piper Jaffray Companies. 800 Nicollet Mall, Suite 1000,
Minneapolis, Minnesota 55402-7036