The Great’s Emily Current & Merritt Elliott on Their New Line’s Cali Story

March 17, 2015 - fall Denim

From conceptualizing best-selling denim (and penningtell-all about it), styling heading ladies (Jessica Alba, Reese Witherspoon, and Emma Watson, among others), and collabing with brands like PB Teen and Kate Spade, it’s transparent because creative duo Emily Current and Merritt Elliott tackle their many projects as a team. Since initial their jeanswear tag Current/Elliott (which a pair left in 2012) a LA-based multi-hyphenates can’t stop, won’t stop—and their unreal new lifestyle label, The Great, proves only that.

Launched late final month, a Americana-meets-Cali-cool open collection ($95 to $725) is comprised of flouncy basis with deconstructed hems, Victorian-esque edging dresses, collegiate-cool sweaters, slouchy troops pants (no denim; that’s entrance for fall) and some-more vintage-inspired pieces. Essentially, it’s a It Girl chronicle of Little House on a Prairie.

Unsurprisingly, a line was designed for a lady whotreasures her engineer pieces as many as her preservation store finds,” Current and Elliott tell us. “She wears denim with lace, silk dresses with kick adult chucks, something new with something old, like her mother’s locket with her father’s aged Levi’s.” (Sounds a lot like our girl Alexa, no?) Pint-sized character stars also have reason to rejoice: a designers’s The Great Little offers kid versions of their brand’s silhouettes.

We sat down with a engineer twin to find out how a Golden State desirous The Great, where they emporium in LA, and more. Read on next and emporium a line online here or in-store during Barneys, Ron Herman, a horde of other internal shops.

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How has California desirous your new line?

Emily and Merritt: We both grew adult in Northern California and afterwards met in college during UCLA, so a West Coast has always been a backdrop to a lives and career. While we cruise ourselves consanguine spirits, a suggestion and leisure of California has also played an tacit purpose in all we do together creatively.

What’s a story behind a brand’s name?

Emily and Merritt: The launch of a initial multi-category line is a outrageous miracle in a possess personal and veteran journey. To us, “The Great”—which is mostly used in and with some of a many poignant people and chronological references, like The Great Depression, Alexander a Great, to name a few—perfectly encapsulates this partial of a story.

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What are your favorite pieces and what’s your favorite approach to character them?

Emily and Merritt: We adore the Swingy Army Jacket as an refurbish on suit to a habit staple. The Ruffle Tee is also favorite—it’s a desirable take on a simple, classic, American tee.

Where do we go in LA to find inspiration?

Emily and Merritt: We adore how it is always summer in LA! The continue allows for people to dress in artistic ways, so only walking down a travel can infer inspirational. We also adore selected stores, flea markets and selected dealers who we infrequently require to come to a bureau to uncover us selected goodies.

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Where are a few of your fave spots in LA to eat, drink, shop, and relax?

Emily and Merritt: For relaxing, a massage during El Leon or facial with Shani Darden or movies during Hollywood Forever.

We adore Abbot Kinney for a stroll, breakfast, and some shopping. The Farmers Market on a balmy day with a kiddos and Griffith Park with a organisation of friends and a picnic. Echo Park for selected stores.

For eating and drinking, a honeyed latte during Short Cake in a Farmers Market on West Third Street and Fairfax, a immature extract from Erehwon, Tinga tacos, or a Larchmont hang with Salt Straw ice cream or Babycakes.

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