The Stylish New Menswear Line Dripping with Sex Appeal

March 4, 2016 - fall Denim

Let’s contend we start a denim code and it becomes a hit. Then, 9 years later, we sell off your share for, oh, around $300 million. What do we do next? For Jeffrey Rudes, once a “J” in J Brand jeans, a answer after stepping divided was to go upscale—way adult a scale—and launch a neat eponymous menswear line that rivals Tom Ford for louche sex interest (and price). —Sean Hotchkiss

“I knew 5 years ago I’d be offered J Brand,” Rudes tells us. “And we knew we wanted to start an American tag that could go adult opposite a Italians, a French, a English. It would be fun.” He kept his domicile in Los Angeles (where group have polished a art of energy sauce yet a tie), non-stop a flagship New York store in SoHo, and finished certain his tailoring was finished in Florence by a same hands that he says lay stitches for Hermès and Givenchy.

Slim-lapel jackets—“to me a coupler creates a man,” Rudes says—worn with a herringbone coat, spare black jeans, and yes, silk shirts. Wait, seriously? Silk? Damn straight, says Rudes: “We put a lot of guys in a silk shirts and they say, ‘I don’t know if we can lift that off,’ yet all of them finish adult shopping them.” His initial collection seemed final fall, with some-more garments and boots including low-top Chelsea boots and leather moccasins on a approach for open 2016.

Dressed well, yet not dressed up—that means out with a ties, in with a tees. Suit pants fit skip-dessert slim. Socks are intensely optional. Rudes’s garments seem designed for group who’ve not usually finished it yet entered into a permanent condition of sun-dappled California leisure, their lives an unconstrained fibre of lunches alfresco. There’s even a review collection complete
with an ivory peacoat, ideal for a male who prefers to captain his possess yacht.

Off-the-rack jackets are finished from a richest materials famous to sheep, goat, and man—think wool, cashmere, velvet, and mohair—and go for upwards of dual grand. Even a plain (though impeccably constructed) white dress shirt can tip $400. But these are best-of-both-worlds pieces: low-key Hollywood palliate total with a tailored fit that creates any male demeanour like a
mogul. “We’re formulating this feeling,” Rudes says, “and we consider we’re doing it well.”

Jeffrey Rüdes, jeffreyrudes.com, 212-219-2800 (store)

Stylist: Kelly McCabe during Art Department. Grooming: Hee Soo Kwon Using Davines.

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