Tommy Hilfiger Announces a Chainsmokers as Global Brand Ambassadors for Tommy Hilfiger Menswear

June 12, 2017 - fall Denim

AMSTERDAM–(BUSINESS WIRE)–Tommy Hilfiger, that is owned by PVH
Corp.
[NYSE:PVH], announces Alex Pall and Andrew (Drew) Taggart –
globally famous as a distinguished cocktail song duo, The Chainsmokers – will
seem as a tellurian code ambassadors for Tommy Hilfiger menswear,
including Hilfiger Edition, Tommy Hilfiger Tailored and
Tommy Hilfiger
sportswear, commencement Fall 2017. The Grammy
award-winning twin brings a modern, childish turn to a brand’s more
than 30-year tellurian menswear legacy.

“The Chainsmokers are during a core of complicated cocktail enlightenment and their
song resonates with a tellurian audience,” pronounced Tommy Hilfiger. “I admire
a proceed they have forged out a new niche that fuses indie, pop, dance,
and hip-hop. Alex and Drew are truly a ideal clarification of today’s Tommy
Guy
– their talent, optimism, singular sound and free cold have
done them standout in a song world. We’re intensely vehement to work
with them in a conform space.”

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“Tommy’s pioneering proceed to fusing conform and song is partial of our
menswear heritage,” pronounced Daniel Grieder, CEO, Tommy Hilfiger Global and
PVH Europe. “Our partnership with The Chainsmokers reflects the
company’s vital joining to move a subsequent era of Tommy
Hilfiger
consumers into a men’s business with sparkling fashion
collections, curated selling experiences, and digital commerce
convenience. Our menswear difficulty stays a pivotal area of concentration as we
demeanour to clear a full intensity for a Tommy Hilfiger brand in
all regions around a world.”

Formed in 2012, The Chainsmokers have sole some-more than 10 million singles
and are now a third many streamed artist in a world. In 2017,
a twin won a Best Dance Recording Grammy with “Don’t Let Me Down,”
featuring Daya, and their singular “Closer,” featuring Halsey, was
famous as a Top Collaboration of a Year during a Billboard Music
Awards. It was also a initial verse video in story to transcend one
billion YouTube views.

“Like Tommy Hilfiger, we have always believed in celebrating
individuality and violation conventions,” pronounced The Chainsmokers. “Tommy
paved a proceed for collaborations between conform and music, and we are
vehement to combine with a code that aligns so closely with a own
artistic proceed and shares a passion for formulating memorable
practice for a fans.”

The debate was photographed by Lachlan Bailey in San Francisco, and
disdainful video teasers will be set to a custom-mixed song lane by The
Chainsmokers. Breaking globally in Fall 2017, a integrated men’s
debate includes print, online and out-of-home media placements, and is
upheld by singular consumer activations and experiential events that
continue to move a brand’s singular viewpoint on cocktail enlightenment to life
around a world. The Tommy Hilfiger menswear debate will run
alongside a brand’s dedicated women’s promotion featuring global
code envoy and American supermodel, Gigi Hadid.

The Fall 2017 Tommy Hilfiger menswear charity celebrates the
‘90s with a uninformed turn on tradition as a collection embodies the
rebel opinion that characterized a decade. The Tommy Hilfiger menswear
collections are accessible during Tommy Hilfiger stores globally,
by name indiscriminate partners and online during tommy.com.

Hilfiger has a longstanding affinity for music, that has remained a
everlasting source of impulse via his career and developed
into a clever tie between his code and a song industry. In
a ‘90s, Hilfiger was one of a initial designers to mix conform and
celebrity, and he became a colonize in a attention by sauce young
artists such as Aaliyah, Mark Ronson and Usher; sponsoring tours for the
likes of Britney Spears and Lenny Kravitz; and featuring musicians such
David Bowie and Beyoncé in his promotion campaigns. Tommy Hilfiger
was a unite of a Rolling Stones’ acclaimed “No Security” debate in
1999, that was afterwards a band’s initial locus debate in decades. Since then,
Tommy Hilfiger has continued to work with mythological masculine and female
song artists, including Wyclef Jean, John Legend and Alicia Keys, among
others.

About Tommy Hilfiger

With a code portfolio that includes Tommy Hilfiger and Hilfiger
Denim
, Tommy Hilfiger is one of a world’s many famous premium
engineer lifestyle groups. Its concentration is conceptualizing and marketing
high-quality men’s tailored wardrobe and sportswear, women’s collection
attire and sportswear, kidswear, denim collections, underwear
(including robes, sleepwear and loungewear), shoes and accessories.
Through name licensees, Tommy Hilfiger offers interrelated lifestyle
products such as eyewear, watches, fragrance, jaunty attire (golf and
swim), socks, tiny leather goods, home products and luggage. The Hilfiger
Denim
product line consists of jeanswear and shoes for group and
women, accessories, and fragrance. Merchandise underneath a Tommy
Hilfiger
and Hilfiger Denim brands is accessible to consumers
worldwide by an endless network of Tommy Hilfiger and Hilfiger
Denim
sell stores, heading specialty and dialect stores, select
online retailers, and during tommy.com.

About PVH Corp.

With a story going behind over 135 years, PVH has excelled during growing
brands and businesses with abounding American heritages, apropos one of the
largest attire companies in a world. We have over 35,000 associates
handling in over 40 countries and over $8 billion in annual
revenues. We own the iconic CALVIN
KLEIN
, Tommy
Hilfiger
, Van
Heusen
, IZOD,
ARROW,
Speedo*,
Warner’s and Olga brands,
and marketplace a accumulation of products underneath these and other nationally and
internationally famous owned and protected brands.

*The Speedo code is protected for North America and a Caribbean
in perpetuation from Speedo International, Limited.

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