December 14, 2017 - fall Denim
Ulla Johnson is entrance adult on her 20th year in business. Beyond a “Where did a time go?” sensations, a anniversary has had her meditative about her code and what it stands for. Pre-launch, in her college days, Johnson complicated women’s studies; it was a 1990s, and conform was an doubtful trail for a politicized twentysomething. “Back then,” she recalled, “pretty didn’t equal powerful; and we consider that’s been my lifework: bursting a binary between feminism and femininity.”
For Pre-Fall, Johnson wanted something clever and graphic. “What does energy sauce meant to me?” she asked. Not shoulder pads, for starters. Though she deserted most of a ethereality that tangible her Spring outing, Johnson didn’t rewrite her order book entirely. Tailoring, where it appeared, was cut from playful, polka-dotted denim unfailing for best-seller-dom, or it came in black jersey for a outcome that was some-more convenience fit than energy suit. Johnson interconnected her sweats with heels, that is a covenant to how most workplace dress codes have changed, even if a passionate politics of workplaces have a long, prolonged approach to go.
Other Pre-Fall developments enclosed a loose peacoat in a mistake “teddy bear” fur and lofty hand-knits from Peru including a dappled and fringed alpaca crewneck. Both materials we have to feel to believe. Of course, there was no necessity of a flattering frocks that have incited Johnson into a 20-years-in-the-making overnight success with a pleasing boutique on Bleecker Street and a participation during Barneys New York that other contemporary-priced brands dream of. Just a thought: When it comes time to palm out conform awards in 2018, her associate feminists in a attention could toss Johnson’s name in a ring.