Vanessa Seward Launches Her First Full-Fledged Collection

July 1, 2015 - fall Denim

When A.P.C. owner Jean Touitou invited his friend, engineer Vanessa Seward, to emanate a plug collection for a French sequence in 2012, she started with a elementary objective: to make a pieces that were blank from her closet. For this ineffably stylish Parisian, that meant denim. Seward had spent some-more than a decade conceptualizing accessories during Chanel and Yves Saint Laurent and had only left her post as artistic executive of a eveningwear powerhouse Azzaro following a birth of her daughter.

“I had ragged cocktail dresses from morning compartment evening,” she says. “Now that we wasn’t going into a couture atelier each day, we suspicion there could be a worldly approach of wearing jeans.”

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The collaboration, that was dictated as a one-off, sole out roughly immediately. Touitou asked Seward to pattern another season, and afterwards another.

Her designs clearly struck a chord, infusing A.P.C.’s pared-down, lighthearted cold with a some-more delicate allure around blouses and shirtdresses in couture-like fabrics, such as brocade, Lurex, and silk jacquard. And, of course, there were a jeans: dark-washed, high-waisted, and with only a right volume of stretch. “I put a pockets on a behind a small aloft since it gives a apparition of your crippled being higher,” Seward says. “To get a jean right is harder, in a way, than a gown.” Three years and 6 collections later, Seward’s fans will be happy to know that, with subsidy from A.P.C., she is spinning off a plug collection as a possess brand, set to hurl out this month on Net-a-Porter and on vanessaseward.com. She will also open dual stores in Paris in September.



For her initial collection for tumble 2015, shown during Paris Fashion Week in March, a 45-year-old engineer culled impulse from her personal history. “It’s humorous since many times people report me as really French, though we wasn’t innate here,” says Seward, whose family moved, with her diplomat father, initial to London and afterwards to Paris from her local Argentina. Black-and-white tailoring recalls a glorious of South American women like her grandmother, who lived to be 97. “She’d always have pearls around her neck,” Seward says. “Till a end, she didn’t let it go.” A repeated conformation of jeans tucked into over-the- knee shearling boots channels her mother’s campy riff on English propriety—during her time in a UK, she was taken to pairing nation tweed outfits with high-heeled, thigh-high boots—while gently draped four-leaf-clover-print dresses have something of a joie de vivre of a teenage Seward, a Sixteenth Arrondissement Lolita. But as they say, what’s past is prologue. “I don’t take any of it literally,” Seward says of a vaguely ’70s silhouettes. “I wish a garments to demeanour timeless.”

This essay creatively appears in a Jul 2015 emanate of ELLE.

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