What comes after spare jeans? Luxe denim line Jean Atelier has a few imagination ideas
November 20, 2017 - fall Denim
For roughly as prolonged as he can remember, businessman and engineer Jerome Dahan has had his finger on a beat of a denim universe — primarily as a teen in Montreal when he fashioned his initial span of jeans, afterwards as a game-changing engineer for vital labels such as Lucky Brand and Guess in a ’80s and ’90s.
As a co-founder of Seven for All Mankind, Dahan pioneered reward denim with his signature five-pocket jeans in 1999, before delving deeper into a contemporary marketplace with a launch of Citizens of Humanity 4 years later, perfecting a super-stretch spare jean along a way. Yet 40 years on, a Paris-born, L.A.-based Dahan still wakes adult with a renewed passion for his industry.
“As shortly as we get to a office, we start looking during fabrics and call a rinse residence to work on new washes and new developments,” says Dahan, who’s channeling that appetite into his latest denim-driven line, Jean Atelier, in tandem with longtime co-operator and engineer Noam Hanoch. “I get excited.”
Featuring towering denim interconnected with oppulance sportswear pieces, a ready-to-wear tag draws from Dahan’s denim credentials and Hanoch’s engineer sensibility in equal measure. Priced from $425 to $1,875, a initial tumble collection includes such different looks as silk bombers with ethereal edging insets, festooned denim dresses and jumpsuits, smartly tailored trousers and a rarely renouned Flip jean — a stylish curtsy to a ’80s with a high-rise, turned-down waistband.
Carried by Barneys New York, Moda Operandi, Forward by Elyse Walker and other retailers, Jean Atelier’s initial collection was fast snapped adult in pre-sale orders.
“It’s not tough to make a five-pocket jean and work with a bureau that’s been operative with us for a past 20 years — and laundries with good washes,” says Dahan, who championed L.A.’s denim prolongation comforts in a 1990s, when other vital labels changed their prolongation abroad. “To be artistic takes most some-more than that. That’s what Noam and we did with Jean Atelier.”
The dual met in 2003 during a trade uncover in Las Vegas, where Dahan was debuting a initial Citizens of Humanity collection and Hanoch was display his contemporary line, NH Collection, in adjacent booths. “My drill was a lot of draping, that Jerome wanted to marry into denim. He felt that was missing,” explains Hanoch, who cut his sartorial teeth as an novice during Geoffrey Beene underneath Alber Elbaz, and restoring dresses for a Costume Institute during a Fashion Institute of Technology.
Dahan offering him a pursuit on a mark as a artistic executive of his fledgling L.A. denim brand, where Hanoch remained for a subsequent 11 years until 2014, when he launched his namesake, ready-to-wear dress line. “I felt like this was my time to do my dresses and a some-more perplexing things we have always had a passion for,” Hanoch says.
In 2016, Dahan approached Hanoch once again, this time with a new denim concept, formed on his finely tuned observations of a ever-changing industry. “The denim marketplace was driven by spare jeans for a final few years,” says Dahan, who saw an event to deliver a new, some-more fashion-forward spin on a dear habit staple.
Reunited and operative in a studio tucked divided in a dilemma of a Citizens of Humanity’s sprawling prolongation trickery in Huntington Park, a duo, along with Dahan’s mother and code manager, Elsa, envisioned a line.
“I have a some-more delicate instinct, while there’s a certain loose inlet to denim that’s unequivocally appealing to Jerome,” says Hanoch about their pattern approach.
In terms of price, they positioned Jean Atelier between a contemporary and engineer market. Fast fashion, Hanoch says, is not a brand’s culture.
“We feel strongly that there is this chairman looking for something unequivocally constrained and of high quality,” he says, gesturing toward a beautifully festooned denim blouse for a open 2018 collection. “It takes a day to amplify one of these pieces. There is a genuine space that has been combined in this marketplace for something some-more towering and special.”
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