What’s so overwhelming about Japanese denim?

July 5, 2015 - fall Denim

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Japan has recently turn a go-to place for many Filipinos. Since it’s now easier to get a Japanese visa, people have been finding it as a selling paradise
—thank a good sell rate for that. (And don’t get me started on a food.) Really, it’s not that tough to tumble in adore with a Land of a Rising Sun.

Aside from all things electronic, anime, kawaii and sushi, this nation is also famous for a denim.

Japanese denim might not be as aged as a American counterpart, though it’s a cut above a rest. Also, in my generation, anything hammered “Made in Japan” has always been compared with good-quality settlement and glorious craftsmanship.

A story to tell

That’s because it was easy for immature businessman Marty Tio to lift Bobson, a code not usually famous for peculiarity denim, though that also has a prolonged and abounding heritage. “I wish a code that has a story to tell,” Tio said, “something with soul.”

People suspicion Bobson was a internal brand, generally during a ’80s when a matinee statue served as a code ambassador.

In fact, Bobson is a second-oldest Japanese denim brand, carrying started behind in 1945. With Tio’s prophesy and with a assistance of Bobson Japan, a destiny seems splendid for a code to be good famous in a Philippines.

To improved know a passion behind Bobson, a tiny organisation of reporters and conform bloggers flew to Osaka, Japan.

Heritage brand

Bobson is a birthright code that reaches out to a primary marketplace for jeans, a youth.

That is because one of a projects Bobson is rising in a Philippines is a array of striking shirts combined by settlement students from Marronnier College of Fashion Design in Osaka.

Bobson perceived a lot of entries from students; it picked some of a standouts.

One was a well-researched origination desirous by normal Japanese tangle attracts called “Mizuhiki,” that designate togetherness or connection.

The other was a striking settlement imitation of a adore poem from a normal Japanese label game.

The school’s loose atmosphere gives students a giveaway rein in training and creates conceptualizing fun. Aside from settlement creation and dressmaking, there are classes on conform styling, conform illustration, makeup and hairstyling.

An hour’s Shinkansen (bullet train) float from Osaka is Okayama Prefecture, famous as Japan’s denim capital, where a Bobson conduct bureau is located.

Surrounded by racks and racks of jeans, we met with
Hiroshi Ozaki, whose father started a brand. He explained how Bobson kept itself applicable and innovative as one of a leaders in a Japanese denim industry.

Natural sapphire dye

Japanese denim is remarkable for a reward construction and use of usually healthy sapphire dye. (Other countries use cheaper fake dyes.)

Japanese denim uses aged weave looms, some of that have been around given a 1920s, creation a work routine some-more costly and tedious. But peculiarity craftsmanship and artisanal value are a priority—
stuff to make your denim stay with we for a prolonged time.

Bobson sticks to a classics, not relying on constantly changing trends. It believes that good, peculiarity denim is timeless.
However, this doesn’t stop a code from personification with eras; when we were there, it was showcasing a ’70s bell-bottom jeans with star prints.

Ozaki also presented a new line of jeans done of terry cloth used for towels, and French troops jackets done of a same element as a gi ragged by judo and karate athletes.

Amid a competition, Bobson stays unperturbed. It wants to be famous as a code that sticks to what it strongly believes in—good peculiarity Japanese denim. Joining a sell competition is not a crater of tea.

While it wants to be famous via Asia, it is posterior a idea during a solid pace.

Bobson Jeans are accessible during all SM Stores and Robinsons Department Stores nationwide. Visit Facebook.com/BobsonJapan to check out a other striking shirt entries designed by a students of Marronnier, and opinion for a settlement we like. The shirts with a many votes will be sole in a Philippines.

Visit us on Instagram Inquirer2bU;  Facebook: 2bU; e-mail 2bu.lifestyle.inquirer@gmail.com













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