Why This Company Wants You To Fall In Love With People’s Old Jeans
September 15, 2016 - fall Denim
This essay is partial of HuffPost’s “Reclaim” campaign, an ongoing plan spotlighting a world’s rubbish predicament and how we can start to solve it.
When an essay of wardrobe reaches a finish of a lifecycle, we tend to pitch it in a rabble and buy a new one. We don’t consider a lot about where a mantle came from, all a resources that went into creation it or a pollution that resulted from it.
Netherlands-based Mud Jeans thinks it’s found a smarter approach to make wardrobe ― and a some-more essential approach for people to buy and get absolved of items, too.
Like other eco-conscious attire brands, a four-year-old Mud argues for sourcing tender materials some-more responsibly and mixing them with fibers from aged garments that would differently be thrown out. Though some experts are doubtful of a impact this clothes-making process competence have, Mud takes things a step further.
Since 2013, a association has been vouchsafing people rent pants for a year and lapse them so they can be upheld on to a subsequent person.