Woolmark and Max Mara rise Wool Denim for Autumn/Winter 17

May 17, 2017 - fall Denim

Max Mara and The Woolmark Company have grown an innovative Wool Denim line for Max Mara’s wool-rich Autumn/Winter 2017 collection, celebrating a singular qualities of Australian Merino wool.

Max Mara has utilized innovative 100% Wool Denim fabrics that replicate a demeanour and character of normal denim – maintaining a normal 3/1 wobble – though have combined advantages interjection to a healthy qualities of Merino wool, including increasing softness, regard and insurgency to wrinkles. The twisted, clever nap yarns have been painted with ecological dyes to embrace healthy sapphire and have been tested opposite a difficult discipline to benefit Woolmark certification.

Max Mara has always used Merino nap for a collections and this deteriorate has stretched over a normal uses of wool, such as excellent tailoring, complicated coats and knitwear, to showcase a opposite proceed for a twine and applaud a inherited versatility.

Innovative collection

“We are really gratified to have Max Mara showcasing Merino nap during a excellent and this innovative collection will no doubt ring with a cross-section of tellurian consumers,” pronounced Stuart McCullough, The Woolmark Company Managing Director. “Merino nap is a luxurious, healthy twine and Max Mara’s latest Autumn/Winter collection highlights wool’s modernity and tellurian aptitude in high-end fashion.”

“As a tellurian management on wool, we not usually honour ourselves on being during a forefront of innovation, though also on a send of a believe of a fibre. Our consultant staff have recently supposing in-depth training and preparation for some-more than 180 tellurian Max Mara staff on a healthy advantages and inherited flexibility of Merino wool.”

To applaud a partnership between Max Mara and The Woolmark Company, a twin brands have designed a tellurian highway uncover that will stop in Milan, Moscow, London, Sydney and Beijing.

The Woolmark Company

The Woolmark Company is a tellurian management on wool. Through a endless network of relations travelling a general weave and conform industries, it highlights Australian wool’s position as a ultimate healthy twine and premier part in oppulance apparel.

The Woolmark Company is a auxiliary of Australian Wool Innovation, a not-for-profit craving that conducts research, growth and selling along a worldwide supply sequence for Australian nap on interest of about 55,000 woolgrowers that assistance account a company.


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› tags: fall Denim /