YG and RVCA Bring Back Retro Street for PacSun Exclusive
January 1, 2015 - fall Denim
The song of tattooed rapper YG shot adult Billboard charts in 2013. In 2015, he’s starting on a name note interjection to a partnership with RVCA, one of a heading lifestyle, conform and action-sports brands to come out of Orange County, Calif., in a past decade.
The rapper and a lifestyle code put together a plug collection called YG X RVCA. Beginning on Jan. 15, a line will be sole exclusively during name stores for Pacific Sunwear of California, a mall-based tradesman famous as one of a many distinguished retailers for movement sports and streetwear.
The impulse for a nine-piece line is a Los Angeles travel demeanour of a mid-1990s, pronounced Rick Lohr, RVCA’s clamp boss of merchandising and design. “It’s frail chinos, coach’s jackets and good flannel,” Lohr said. What gives a collection a special RVCA and YG demeanour is a bandanna imitation with a YG logo, designed by a brand’s pattern staff and steady via a collection.
Other looks embody chino pants, a ball jersey and T-shirts. Retail prices for a plug collection operation from $36 for T-shirts to $75 for pants and $90 for coach’s jackets. After it’s sole out, there will not be a second plug collection for YG X RVCA, Lohr said. But there will be an event for previews for those going to a Agenda trade uncover in Long Beach, Calif.
YG is scheduled to perform Jan. 5, after a initial day of a show, and some of a plug collection’s pieces will be on arrangement during a concert.
RVCA also will be exhibiting during Agenda, and on arrangement will be a Fall ’15 collection. It was a initial collection wholly overseen by Lohr, who assimilated a code on Feb. 28, 2014.
The Fall ’15 collection will underline many RVCA looks that have turn partial of a DNA of a brand. It also will offer collections and styles that will be totally new.
RVCA will deliver a new denim module during Agenda. In a past, RVCA denim usually offering one fit, that was updated once a year. However, for Fall, it will betray a denim module with 5 fits for group and women. Its washes will be updated each season, Lohr said. One of a fits is called “Daggers,” and it is a clean, true leg with a light taper.
At Agenda, RVCA also will be introducing a women’s loungewear line called “The Sunday Collection.” It’s an 11-piece line that facilities bralettes, non-denim shorts called soothing shorts, weave pants and leggings. RVCA tested some pieces in Spring ’14 and deemed a tests a success. “It’s a finish collection,” Lohr noted.