Your Exclusive First Look during AYR’s Fall 2015 Collection
May 7, 2015 - fall Denim
AYR, that stands for “all year round,” launched just over a year ago with a small, covetable preference of jeans, elementary sweaters, and button-downs that, as a name suggests, we can wear any time of year—and for years to come. Under a Bonobos umbrella, AYR’s buzzy entrance lived adult to a hype—editors and business comparison fell for their luxe-yet-minimal approach. Since then, co-founders Maggie Winter and Jacqueline Cameron have been solemnly adding new denim washes and fits and an “Essentials” collection of camis and blazers to a line. Their classical spare jean, that is super elastic though will still siphon we in and “lifts” your back view, comes in a whopping 15 washes. Many of them are consistently available, so clinging fans can unequivocally batch up.
For Fall 2015, AYR got a tiny some-more initial with their jeans. Cameron, who was before a denim executive during Calvin Klein Jeans, showed rugged, vintage-inspired straight-legs alongside high-rise black stovepipes and tender boilersuits. For a comparatively small, online-only brand, a range is tough to beat. And there was no necessity of good tops and jackets to wear with pronounced jeans, like prolonged vests with architectural lines desirous by Le Corbusier and Horst P. Horst, great-fitting twill troops jackets, “French girl” cashmere sweaters, and soothing flannel shirts that still managed to demeanour crisp. Winter, who serves as code director, described a collection as stuffing a blank between “disposable” smart pieces and unattainable engineer wares. The miss of branding is a large partial of that, too—AYR’s jeans underline elementary matte hardware and 0 stitching on a pockets. “Girls don’t wish to be compared with one code anymore,” Cameron said. “In a way, a lady is her possess brand.”
Click by a slideshow for an disdainful demeanour during a Fall ’15 collection modeled by Louise Parker—then start selling during AYR.com.