Your First Look during J Brand Founder Jeffrey Rüdes’ New Collection
April 18, 2015 - fall Denim
Jeffrey Rüdes finished a name for himself when he launched J Brand in 2004, yet his new eponymous collection facilities usually dual pairs of jeans. Even yet denim won’t take adult most genuine estate during his Greene Street store set to open in July, it’s still a large partial of his vision. “Everything is meant to go behind to a jean,” he said. “It’s how guys are sauce now.”
Rüdes’ new concentration is jackets. While many colored and patterned options are available, during a core of his new collection are 5 shapes of black blazers, designed by teams in L.A. and Italy, including a double-breasted peaked-lapel and shawl-collar cooking jacket. Each one will be accessible year-round, so group who find their ideal fit can go behind again and again.“Every singular detail, from a breadth of a collars to how a inside is constructed, were all suspicion out and finished 3 or 4 times,” Rüdes explained during a preview yesterday. “The lapel has to be perfect, and a proceed a shirt collar sits…you wish to feel like James Bond. It’s all about a feeling. The coupler is this romantic square that creates a man feel some-more handsome, cooler, smarter. It’s like an Alaïa dress for women.”
While lush essentials aren’t a new concept, Rüdes’ business indication goes opposite a grain. Starting in July, a garments will usually be accessible during his Soho store—where a salesmen will “be some-more like stylists”—and a brand’s e-commerce website. And while Rüdes presented a “Fall ’15” collection, deliveries will not follow a traditional, anniversary model. New sell will arrive each month, and there won’t be cashmere coats on a building in a center of August. “It has to be buy now, wear now,” he said. “We wish it to feel uninformed each time a patron walks in. We competence do 4 opposite colors of a shirt or jacket, yet they won’t all be accessible during a same time.”
It’s a plan that would seem to fit with a times. Shoppers aren’t shopping collections months in allege anymore, generally immature group who are usually removing into high-end fashion. They wish to buy garments they can wear right away. New Yorkers won’t even have to travel into a store if they’re brief on time or can’t get downtown—the association will offer same-day smoothness in Manhattan. “If we need a black shawl-collar coupler for cooking tonight, it will be in batch in your distance and we can get it within hours,” Rüdes said. It’s too early to contend if jackets will turn a new jeans, yet acclamation to Rüdes for realizing that a final thing a universe needs is another denim line and perplexing a opposite approach.
Jeffrey Rüdes launches this July. Prices operation from $360 for shirts to $3,200 for leather and shearling. Jackets start during $1,600. For some-more information, revisit jeffreyrudes.com.