Zoe Saldana fronts denim debate for 7 For All Mankind
July 13, 2016 - fall Denim
Zoe Saldana has been tapped by denim code 7 For All Mankind to star in their tumble promotion campaign.
Zoe Saldana is a new face of 7 For All Mankind’s latest campaign.
The Guardians of a Galaxy star has been tapped to front a denim label’s tumble promotion debate for their new Bair Denim range, something that appealed to a singer as she claims to feel her best in good done denim.
“I’m a denim lady by and through,” Zoe told WWD. “What we adore many about this new collection, Bair Denim, is that (the jeans fit) like a glove. As shortly as we trip into them, they mix into your physique and we can’t assistance though feel sexy.”
Combining a difference “bare” and “air” a Bair Denim line aims to span a markets for classical denim and renouned legging styles, and will sell for between $169 and $179 (£128-£136) when they go on sale subsequent month. Styled by Karen Kaiser, a debate or “digital narrative” is comprised of a 30-second blurb and video array that places Zoe in stylish scenarios shot on plcae in Atlanta, where she shows how she lives in her jeans.
Company boss Barry Miguel says that a debate imagery aims to mix film, amicable media and luminary in an enchanting and strange way.
“Rather than simply constraint a pleasing luminary in jeans, we have directed to constraint a celebrity and adventures of a pleasing lady in her jeans in sequence for fans to privately bond with any of her stories,” he explained.
The 38-year-old brunette beauty is a latest star to act as a code envoy for 7 For All Mankind, following in a footsteps of models Carolyn Murphy, Lindsey Wixon and Miranda Kerr. And a debate couldn’t have come during a improved time for Zoe, who welcomed twin boys in 2014 and has begun operative tough to lapse to her dance-honed physique while also creation a press rounds to foster her purpose as Uhura in a arriving film Star Trek Beyond.
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